Education & Experience** **Recommended** + Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field + MBA or advanced business degree a plus + 5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud **Preferred Certifications** Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant) strongly preferred **Knowledge & Skills** + Deep expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, MobileConnect, and Audience Builder + Advanced proficiency in AMPscript and SSJS for dynamic content rendering, data lookups, and real-time personalization logic + Strong working knowledge of REST and SOAP APIs for CRM integrations, transactional sends, and subscriber data synchronisation + Experience designing relational data extension schemas, segmentation queries, and SQL-based audience filters within SFMC + Solid understanding of email deliverability principles including IP warming, sender authentication (SPF, DKIM, DMARC), and ISP engagement signals + Familiarity with CRM data privacy regulations (GDPR, CAN-SPAM, CASL) and how they shape data architecture and campaign execution + Experience with CDP or data lake integrations feeding CRM activation layers + Strong analytical skills with the ability to interpret campaign performance data and translate findings into platform or strategy improvements + Excellent cross-functional communication skills with the ability to bridge marketing strategy and technical implementation + Highly organised with a strong attention to detail, capable of managing multiple concurrent programs without compromising quality or compliance **Cross-Org Skills** * Effective Communication * Results Orientation * Learning Agility * Digital Fluency * Customer Centricity **Disclaimer** This job description describes the general nature and level of work performed in this role. **Benefits:** HP offers a comprehensive benefits package for this position, including: + Health insurance + Dental insurance + Vision insurance + Long term/short term disability insurance + Employee assistance program + Flexible spending account + Life insurance + Generous time off policies, including; + 4-12 weeks fully paid parental leave based on tenure + 11 paid holidays + Additional flexible paid vacation and sick leave (US benefits overview (https://hpbenefits.ce.alight.com/) ) The compensation and benefits information is accurate as of the date of this posting.