LI-Remote What Your Responsibilities Will Be You'll build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns You'll translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates You'll establish and enforce best practices for naming conventions, folder structure, and program governance You'll support full-funnel lifecycle marketing from lead acquisition through customer expansion You'll oversee Marketo data hygiene, segmentation, and database health You'll partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programs You'll Run A/B tests and optimize campaign performance You'll document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammates What You'll Need To Be Successful 5+ years of hands-on Marketo experience Experience in B2B demand generation and lifecycle marketing Experience integrating Marketo with Salesforce Proficiency with smart campaigns, engagement programs, tokens, and dynamic content Pay Range Details The base pay range(s) below are provided in compliance with state specific laws. Colorado $111,300 - $178,100 (annually) Washington $111,300 - $196,700 (annually) California $111,300 - $215,400 (annually) NYC $122,900 - $215,400 (annually) The pay range above is the general base pay range for a successful candidate in the state listed.