Fort Worth, TX30+ days ago
Provide strategic direction on product positioning, value proposition, target market, and messaging collaborating with Strategic Marketing campaign teams on the development of marketing materials (fact sheets, product one-pagers, comparison guides, sales presentations, talking points) across banking, insurance/annuity, and investment products, ensuring accuracy, clarity and alignment with product strategy. The specialist collaborates closely with Marketing Campaign teams, Product Directors, Sales, product partners, and other cross-functional teams to ensure financial advisors receive clear, compelling, compliant product messaging and materials.