The Marketing & Sales Director's day-to-day will reflect current events and ongoing priorities, but can generally be designated within and held accountable to the following: > Strategic Planning: work with CEO and sales teams to define sales & marketing objectives; look at quarterly goals to plan and execute key sales & marketing touch points (holidays, promotions, unveilings, giveaways, gifting, sales strategies, etc); translate strategies into actionable plans, ensuring seamless integration of internal and external efforts; manage SEO, SEM for all companies; collaborate and report on the performance of digital marketing campaigns, using data to optimize strategies. > Sales Leadership: weekly sales team meetings per company; constantly reviewing and creating ways to reach goals with defined strategies; managing the pipeline; keeping sales team(s) accountable to their goals and outreach; analyzing the data and utilizing that to help the team(s) set goals; deep dive into the sales team(s) personalities, motivations, & skills so we are able to target strengths and weaknesses; determine concise messaging that will unify the team(s) and streamline the way we communicate; be able to incorporate subconscious sales planning across all companies; ensure client payments are being made; approve sales team commissions; provide training that can guarantee increased lead engagement and win rates.