This leader owns annual planning and key launch moments across motorcycles, Parts & Accessories (P&A), Apparel & Licensing (A&L), Service, and strategic partnerships, ensuring a cohesive narrative and consistent execution across all channels and touchpoints. This role serves as the connective engine between brand, product, and commercial outcomes - translating strategy into culturally relevant, consumer-led campaigns that drive demand, strengthen brand equity, and deliver measurable business results.