Driven by iconic studios, networks and streaming services, Paramounts portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Unlike traditional marketing, our insights team is involved from concept to release, ensuring the consumer's voice is at the heart of every decision from brand development to fan engagement, to the actual movie in its final editorial stage, to identifying messaging for creative marketing materials that truly resonate.