Engagement: Design and run a weekly content rhythm (industry news, live-streaming tips, case breakdowns, AMA / office hours, benefit days, showcases) and interaction mechanics (polls, check-ins, challenges, leaderboards, success-story sharing) that turn passive members into active, mutually supportive participants, with hands-on moderation. This role focus on driving the community into a full operating funnel, including making target merchants want to join, keeping them active once inside, converting inactivity into real actions like going live and adopting tools, driving live streaming and lead growth, as well as turning winners into contributors who bring in new members.