Develop and evolve channel strategies, editorial frameworks, playbooks, and repeatable content systems that support major launches and sustained live-service engagement, and identify emerging platform behaviors, cultural opportunities, competitive shifts, and audience trends that strengthen Overwatch's relevance and reach. In this role, you will report to the Director, Social & Content, Overwatch and translate Overwatch's live-service roadmap, seasonal campaigns, product priorities, and major cultural moments into social strategies that deepen player connection, drive conversation, and build sustained engagement across platforms.