objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challengesWorks collaboratively with support and agency operations team on report development, event execution, financial control, and coverage model execution/revisionsConducts weekly conference calls with DM to communicate program updates and strategic prioritiesManages budget for assigned geographic area to maximize revenue and profit while reducing workmen's compensation claims by enforcing a safe work environmentClient Relationship – Maintains consistency and a highly visible presence in designated accounts within the assigned territoryTeamwork/Dynamics – Communicates daily/weekly with BAs through WhatsApp, conducts weekly conference calls with the local team, and oversees day‑to‑day business needs and administrative supportSupervisory Responsibilities – Direct reports: Hires, retains, trains, coaches, guides, directs, and develops direct reports using company‑wide processes, tools, and resources; Indirect reports: May delegate work of others and provide guidance, direction, and mentoring to indirect reportsTravel and/or Driving RequirementsTravel and driving are essential duties and functions of this job; travel up to 50%Education Level(Required): Bachelor's Degree in a relevant field of study or area of experience, 2–4 years of related experienceExperienceExperience in the alcohol or beverage industry preferredExperience working in an agency, retail, CPG, or CE environmentSkills, Knowledge and AbilitiesTeam player; works collaboratively with othersCapable of working in a fast‑paced, results‑driven environment; nimble in ambiguity; open to change; embraces innovative ideasCommunicates effectively through various methods while tailoring the message to the audienceWorks independently while managing multiple tasks and deadlinesProven success in the execution and evaluation of sampling programsExperience with recruiting, interviewing, and training Brand AmbassadorsExperience creating weekly schedules with specific parameters for executionExperience approving team events, recaps, and payroll systemsEnvironmental & Physical RequirementsOffice / Sedentary Requirements: Primarily office environment; must sit for extended periods (66%+ each day), hear telephone, enter data on a computer, and may need to lift up to 10 lbsImportant InformationThe above statements are intended to describe the general nature and level of work being performed by people assigned to this position. ResponsibilitiesEssential Job Duties and ResponsibilitiesTeam Management – Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reportingEnsures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling eventsRegularly travels in market for BA development, activation audits, and performance reviewsOverall performance management of Brand Ambassadors, providing direction, guidance, and support where necessaryDevelops employees for career advancement and succession planningField Operations Management – Drives professional and value‑oriented relationships with key wholesaler/client field management teams to foster positive relationshipsUses reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs.