RESPONSIBILITIES: Serve as the day‑to‑day brand steward, ensuring our brand shows up consistently and distinctively across every consumer touchpointLead go‑to‑market planning and execution for product launches, including positioning, full‑funnel messaging, and 360 integrated marketing plansDevelop and execute 360 GTM and brand plans in partnership with cross‑functional teams across creative, channel, social, events, and partnershipsTranslate consumer insights into a clear understanding of who our consumer is, and turn that understanding into marketing activations that drive awareness, trial, and loyaltyPartner closely with DTC, Amazon, and retail channel leads to bring brand and product stories to life in a way that's tailored to each channel while staying true to the brandCollaborate with social, events, and partnerships teams to extend the brand into culturally relevant moments and experiencesSupport the development and execution of product partnerships that drive brand affinity, acquisition, and retentionCommunicate brand and launch performance, learnings, and priorities to channel leads and other cross‑functional partnersUse consumer insights, data, and performance metrics to inform decision‑making and continuously sharpen our approachBachelor's Degree required4–6 years of experience in a Brand Management or equivalent marketing role, ideally in CPG industryProven track record of leading GTM efforts across product launches, building 360 GTM and brand plans with cross‑functional partners, and communicating benefits and positioning across the marketing funnelExperience working in a primarily DTC business, with comfort operating omnichannel (DTC, Amazon, retail) and partnering closely with channel leads, social, events, and partnerships teamsDemonstrated ability to translate consumer insights into marketing activations that resonate and drive resultsStrong organizational and project management skills, with the ability to manage multiple projects and timelines with a sense of urgency and accuracyStrong communication, cross‑collaboration, and interpersonal skills, with the ability to solve problems both independently and as part of a teamProactive self‑starter who takes ownership, brings high initiative and passion, and thrives in a fast‑paced, scrappy, results‑oriented start‑up environmentWORK ENVIRONMENT: This position is hybrid, working 2‑3 days in office in Austin, TXCompetitive salary and performance‑based bonuses. While our business is primarily DTC, you'll be comfortable working omnichannel—partnering closely with channel leads across DTC, Amazon, and retail, as well as social, events, and partnerships teams—to ensure consistent, breakthrough brand expression everywhere our consumer meets us.