Brand Standards, Guest Experience & Food Safety Advisor Ecolab Inc.Brand Standards, Guest Experience & Food Safety AdvisorPhiladelphia, PA$48,700–$73,000 / yearBuilding on a century of innovation, our 48,000 associates help deliver comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality and industrial markets in more than 170 countries around the world. Adhere to HIPAA guidelines (where applicable) while completing operational visits within hotels, restaurants, convenience stores, the education sector, healthcare and senior living facilities by interacting with staff and residents.
NewExecutive Sales Manager - Aesthetics Acclaro CorporationExecutive Sales Manager - AestheticsPhiladelphia, PAYou will develop and execute territory and account strategies, manage complex and consultative sales cycles for high-value capital equipment, and collaborate closely with marketing, clinical, and service teams to deliver comprehensive solutions. Committed to continuous innovations, Acclaro Corporation aspires to lead the energy-based medical device industry by aligning the latest technologies with market demand to deliver life-changing results for healthier and happier life for all men and women in the world.
Retail Manager in Training LeafHomeRetail Manager in TrainingNewportville, PA$21–$35The MIT Retail Marketer will conduct product knowledge trainings, build relationships with retail store leaders, and collaborate with leaders to drive revenue from store teams. The Manager in Training (MIT) Retail Marketer will attend pre-scheduled shifts in retail stores and generate leads for the local office through ongoing interaction with potential customers.
NewTerritory Manager - Gloucester County, NJ & Surrounding Counties US Foods, Inc.Territory Manager - Gloucester County, NJ & Surrounding CountiesPennsville, NJLead with Insight: Develop new business by identifying prospective customers by utilizing market intelligence databases, as well as business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences. Competitive Advantage: Know the market conditions, product innovations, and competitors' products, prices, and sales; share information with customers as part of value-added services provided.
Senior Manager, Corporate Brand Studio Editor & Media Management Bristol-Myers Squibb CoSenior Manager, Corporate Brand Studio Editor & Media ManagementPrinceton, NJ$125,040–$151,513 / yearBased on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. Reporting directly to the Associate Director of the Corporate Brand Studio, this leader will collaborate closely with the corporate brand creative and design team to deliver compelling multimedia content and campaigns.
Area Director of Revenue Management - Branded Hotels HHM Hotels (Philadelphia Corporate)Area Director of Revenue Management - Branded HotelsPhiladelphia, PAThis remote role is responsible for developing and executing room sales, pricing, and distribution strategies while coordinating revenue management processes to maximize profitability across multiple properties. Initiate short and long term revenue forecasts and generate weekly and monthly critiques, identifying areas of opportunity and strategies to improve revenue and overall profitability.
Area Director of Revenue Management - Branded Hotels HHM HospitalityArea Director of Revenue Management - Branded HotelsPhiladelphia, PAThis remote role is responsible for developing and executing room sales, pricing, and distribution strategies while coordinating revenue management processes to maximize profitability across multiple properties. Initiate short and long term revenue forecasts and generate weekly and monthly critiques, identifying areas of opportunity and strategies to improve revenue and overall profitability.
Associate Brand Manager / Sr. Associate Brand Manager - OxiClean Church & Dwight Co IncAssociate Brand Manager / Sr. Associate Brand Manager - OxiCleanEwing, NJ$71,000–$131,700 / yearThe actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. assisting leading projects for a Strategic Business Unit (SBU) contributing to achievement of annual organic growth targets.
Associate Brand Manager / Sr. Associate Brand Mgr - Batiste Church & Dwight Co IncAssociate Brand Manager / Sr. Associate Brand Mgr - BatisteEwing, NJ$71,000–$131,700 / yearThe actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Lead the following business/operational activities: business tracking & updates; competitive tracking; management of inventory based changes; displays; promotional or bonus packs; and alternative channels.
Vice President, Brand Manager JPMorgan Chase & CoVice President, Brand ManagerDEAs a Vice President, Brand Manager on the Chase Brand management team, you will build upon your knowledge of interpreting customer insights, positioning strategy, creative brief writing, advertising development, agency partnership, and integrated media and communications planning to deliver key business and brand goals. Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results, evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders.
NewAssociate/Sr. Associate Brand Manager - International Church & Dwight Co IncAssociate/Sr. Associate Brand Manager - InternationalEwing, NJ$71,000–$131,700 / yearThe International Associate or Senior Associate Brand Manager role is a critical part of the International team and will be responsible for contributing to the development of international brand strategies, working to identify and accelerate global new product launch opportunities and overseeing elements of global brand equity on the Hero, Nair, APDEO, First Response, Pre-Seed, and Curash brands. The International Associate or Senior Associate Brand Manager will accomplish these objectives through close partnership with lead market Marketing teams, our Subsidiary marketers around the world, our Global Markets Group Sales & Marketing teams, and other various cross-functional teams.
Ecommerce Brand Manager, Specialty Skincare Church & Dwight Co IncEcommerce Brand Manager, Specialty SkincareEwing, NJ$110,900–$157,900 / yearCome be a part of Church & Dwight's eCommerce acceleration by leading ecommerce efforts for our Specialty Hair & Skin Care business unit with a focus on our skincare brands Hero Cosmetics, Nair, and recently acquired Touchland. The ideal candidate is accountable for developing strong plans and partnering cross-functionally to work across all major levers of the ecommerce business including optimizing the digital shelf, content, retail media, promotions, and product optimization/innovation.
Anthropologie Brand Strategy & Integrated Marketing Manager AnthropologieAnthropologie Brand Strategy & Integrated Marketing ManagerPhiladelphia, PennsylvaniaFull timeYou will be an integral part of the team defining the strategic vision for our campaigns and act as a central cross-functional partner who handles complex workflows and oversees the tactical execution of all owned, earned, and paid plans. Role Summary: The Brand Strategy & Integrated Marketing Manager is a high performing, dynamic, and solution-oriented leader responsible for bringing the Anthropologie Group’s consumer journey to life.
LN Media & Sponsorship || Regional Brand Manager Talent Network Live Nation Entertainment IncLN Media & Sponsorship || Regional Brand Manager Talent NetworkPAThese businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. This role is responsible for delivering best in class client service, managing sponsor programs from planning through recap, and serving as a key market expert across venues, internal teams, and client relationships.
NewSr. Manager, Brand Strategy - Comcast Business Comcast CorporationSr. Manager, Brand Strategy - Comcast BusinessPhiladelphia, PAPowered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business is a leading global technology and communications provider—serving millions of small businesses and 90% of the Fortune 500—with advanced solutions that power connectivity, networking, cybersecurity, and digital transformation.
Brand Manager - Hero Church & Dwight Co IncBrand Manager - HeroEwing, NJ$110,900–$157,900 / yearThe actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Drive US commercialization: Lead strategy through execution for US-based commercial innovation, including managing the transfer of projects from GNPI to the US and building a more formal approval process via Stage Gate.
Manager, Senior Brand ZEISSManager, Senior BrandPrinceton, New JerseyThis is a highly visible, cross-functional leadership role responsible for translating the strength of the ZEISS master brand into a successful new category entry, driving both brand equity and commercial results. The ideal candidate is both strategic and hands-on, with deep experience in CPG or OTC product launches, regulated categories, omnichannel media, and retail execution with deep experience in agency management.
Manager Brand Influencer and Talent Partnerships Qurate Retail Group, Inc.Manager Brand Influencer and Talent PartnershipsWest Chester, PAHe or she will develop & lead new/innovative creator & influencer programs, brand advocacy initiatives, and other people-powered commerce & marketing opportunities, ensuring our focus on evolving how QVC and HSN tell stories in alignment with brand across current, new & emerging channels. • Develop and execute consumer-facing brand influencer campaigns that elevate QVC and HSNs brand, product and entertainment offerings, driving increased reach and relevancy of our brand, revenue growth, customer expansion, and engagement across owned & external social platforms, & more.
Manager Brand Influencer and Talent Partnerships QVCManager Brand Influencer and Talent PartnershipsWest Chester, PennsylvaniaHe or she will develop & lead new/innovative creator & influencer programs, brand advocacy initiatives, and other people-powered commerce & marketing opportunities, ensuring our focus on evolving how QVC and HSN tell stories in alignment with brand across current, new & emerging channels. Develop and execute consumer-facing brand influencer campaigns that elevate QVC and HSN's brand, product and entertainment offerings, driving increased reach and relevancy of our brand, revenue growth, customer expansion, and engagement across owned & external social platforms, & more.
Brand Strategy Consultant Vanguard GroupBrand Strategy ConsultantMalvern, PAServe as a trusted brand strategy advisor to senior leaders across our financial advisor and enterprise client organizations, helping teams solve complex business challenges by connecting enterprise brand strategy, audience insight, and marketing execution in ways that drive results. This person will serve as a strategic partner to our Financial Advisor Services (FAS) and Enterprise Client Group (ECG) teams, working with leaders and crew to shape positioning, messaging and campaigns; translate insight into action; and extend Vanguard's brand strategy in ways that drive differentiation and results.
Brand Strategy Consultant - Personal Wealth The Vanguard GroupBrand Strategy Consultant - Personal WealthMalvern, PennsylvaniaServe as a trusted brand strategy advisor to senior leaders across our personal wealth client organization, helping teams solve complex business challenges by connecting enterprise brand strategy, audience insight, and marketing execution in ways that drive results. This person will serve as a strategic partner to our Personal Wealth teams, working with leaders and crew to shape positioning, messaging and campaigns; translate insight into action; and extend Vanguard’s brand strategy in ways that drive differentiation and results.
Senior Manager - Brand & Marketing Operations Lutron Electronics Co., IncSenior Manager - Brand & Marketing OperationsConshohocken, PennsylvaniaFull timeIn this role, you will work closely with marketing leadership, product management, sales, creative, communications, and other cross-functional partners to ensure Lutron’s brand is expressed consistently and effectively across all customer-facing touchpoints. Cross-Functional Alignment: Partner with marketing leadership, sales, product management, creative, communications, and other stakeholders to align priorities, clarify ownership, and ensure coordinated execution.
Anthropologie Brand Strategy & Integrated Marketing Manager Urban Outfitters IncAnthropologie Brand Strategy & Integrated Marketing ManagerPhiladelphia, PAYou will be an integral part of the team defining the strategic vision for our campaigns and act as a central cross-functional partner who handles complex workflows and oversees the tactical execution of all owned, earned, and paid plans. Lead the end to end marketing strategy for market brand partnerships, artist collaborations, and vendor co-op programs, partnering with Buying and Merchandising.
Brand Innovation Manager Femcare Essity ABBrand Innovation Manager FemcarePhiladelphia, PAOperating within a global and cross-functional environment, you will collaborate closely with teams across Consumer Insights, R&D, Marketing, and Commercial, as well as external partners, to translate opportunities into impactful solutions. As Brand Innovation Manager, you will lead the development of breakthrough products and experiences that challenge taboos, respond to evolving consumer needs, and drive profitable growth in North America.
Associate Manager, Brand Finance - Chips The Campbell's CoAssociate Manager, Brand Finance - ChipsCamden, NJ$85,300–$122,600 / yearSupport the monthly Integrated Business Planning (IBP) process: • Prepare monthly analytics and presentations for Senior Management • Lead proactive monthly flux analyses • Highlight projection changes • Build sales and margin bridges using system EVAs • Exercise full P&L ownership • Lead the monthly volume load process, requiring deep understanding of: • Chips Profit Center Hierarchy • SKU structure in EPMP • Pricing across pack sizes • IBP OW model and demand load. You will act as a key finance partner to the Chips Leadership Team, collaborating closely with: • Brand Marketing (GMs of each brand) • Sales Strategy / RGM • Consumer Insights • Innovation • Supply Chain • R&D • Sales Finance • Broader cross-functional partners.
Brand Protection Success Manager CSC GroupBrand Protection Success ManagerWilmington, DEExperienced and strong influencer who can manage expectations and leverage collaboration from Senior Management Teams on the customer side whilst coordinating internal teams across different departments (Operational, Commercial, Technical and Legal). In doing so, you'll leverage cutting-edge tools and a global support network to provide daily value, establish a smooth customer journey, and supply both near-term solutions and long-range strategies.
NewProduct Delivery Manager, Consumer Brand Credit Card JPMorgan Chase & CoProduct Delivery Manager, Consumer Brand Credit CardWilmington, DEJob Summary: As a Senior Associate Product Delivery Manager in Consumer Branded Card Product, you will work directly with the Head of Operations to drive best practices for product delivery to be leveraged by Area Product Groups in Consumer Branded Card. Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.
Brand Director Alteryx IncBrand DirectorPA$155,000–$205,000 / yearThe Brand Director will lead the development and execution of Alteryx's global brand strategy, overseeing integrated brand campaigns, advertising strategy, and brand performance measurement across the customer journey. The ideal candidate combines strategic thinking with operational rigor, has deep experience in B2B technology marketing, and is passionate about building measurable, modern brands that drive both awareness and demand.
Director, Communications & Brand Verint Systems, Inc.Director, Communications & BrandTrenton, NJOverview of Job Function: The Director, Communications and Brand will partner with the senior leadership to develop, direct and oversee the global communications strategy, planning and execution. + A minimum of 8 years of progressive leadership experience leading teams within one or more similar lines of business, which may include marketing or marketing operations.
Brand Marketing Manager Citadel Federal Credit UnionBrand Marketing ManagerExton, PAJob Overview: The Brand Manager ensures that every brand touchpoint reinforces Citadel's key differentiators and value proposition, builds credibility across its footprint, and reflects its community-focused values. Create and maintain a centralized brand resource library to enable users across the organization to access brand insights, guidelines, key messages and visual assets.
Product Manager, Vice President Card Co-brand JPMorgan Chase Bank, N.A.Product Manager, Vice President Card Co-brandWilmington, DEFull timeAs a member of the team, you leverage your advanced capabilities to challenge traditional approaches, remove barriers to success, and foster a culture of continuous innovation that helps inspire cross-functional teams create groundbreaking solutions that address customer needs. Supports product team on best practices, such as solution generation, market research, storyboarding, mind-mapping, prototyping methods, product adoption strategies, and product delivery, enabling them to effectively deliver on objectives.
Product Manager, Vice President Co-Brand Marketing Capabilities JPMorgan Chase Bank, N.A.Product Manager, Vice President Co-Brand Marketing CapabilitiesWilmington, DEFull timeFacilitate discussions with technical, design, and analytics partners to refine stories to a level of detail that will enable code to be written and tested without defects or requirements gaps; write acceptance criteria and generate test scripts. Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.
Brand Innovation Manager Femcare EssityBrand Innovation Manager FemcarePhiladelphia, PennsylvaniaOperating within a global and cross-functional environment, you will collaborate closely with teams across Consumer Insights, R&D, Marketing, and Commercial, as well as external partners, to translate opportunities into impactful solutions. As Brand Innovation Manager, you will lead the development of breakthrough products and experiences that challenge taboos, respond to evolving consumer needs, and drive profitable growth in North America.
Feminine Care Brand and Communications Manager Essity ABFeminine Care Brand and Communications ManagerPhiladelphia, PAAs exceptional communicator, leader, collaborator, you know how to influence key stakeholders to launch progressive brand activations and work effectively in cross-functional teams in a solution-oriented way. In this job you will drive profitable growth and strengthen our brand health by defining the way we define and communicate our brands (Playtex, Carefree) to target audiences/consumers/customers.
Brand Specialist - Cherry Hill, NJ Beauty Specialty Group LLCBrand Specialist - Cherry Hill, NJCherry Hill, NJ$25–$28 / hourBeauty Barrage works with some of the hottest brands in beauty today and provides in-store support in retailers like Sephora, ULTA, Bluemercury, and more! We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
NewBrand Specialist - Trenton, NJ Beauty Specialty Group LLCBrand Specialist - Trenton, NJTrenton, NJ$24–$26 / hourBeauty Barrage works with some of the hottest brands in beauty today and provides in-store support in retailers like Sephora, ULTA, Bluemercury, and more! We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
Implementation Manager, Brand Product CSC GroupImplementation Manager, Brand ProductWilmington, DEExperienced and strong influencer who can manage expectations and leverage collaboration from Senior Management Teams on the customer side whilst coordinating internal teams across different departments (Operational, Commercial, Technical and Legal). This is a wide-ranging position, and the post holder will be expected to engage at any level within the customers' business as well as building teams across the wider Digital Brand Services (DBS) team to ensure effective service delivery.
Brand Specialist Senior Associate JPMorgan Chase & CoBrand Specialist Senior AssociateWilmington, DEAs a Brand Specialist on the Brand Marketing team, you will partner closely with firmwide marketers, creative agencies, and insights teams to translate business objectives into high-impact marketing strategies and paid campaigns. Manage paid campaigns from end to end, leading process from briefing to evaluating creative output, including overseeing timelines, tracking deliverables, ensuring deadlines are met, and completing asset trafficking process.
Director, Brand and Integrated Marketing Insomnia Cookies LLCDirector, Brand and Integrated MarketingPhiladelphia, PASitting at the intersection of consumer insight, brand strategy, communications, and performance, this role translates customer and cultural understanding into a cohesive brand roadmap, then owns the execution of that roadmap across campaigns, product launches, partnerships, media, and experiences, all in service of long-term brand equity and growth. Fast forward 20 years and so many cookies later, our innovative bakery and delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia''s warm, delicious delivery all day and late into the night.
NewProduct Delivery Manager (Agility Controls & Product Health) - Consumer Brand Credit Card JPMorgan Chase & CoProduct Delivery Manager (Agility Controls & Product Health) - Consumer Brand Credit CardWilmington, DEJob Summary: As a Senior Associate, Product Delivery Manager in Consumer Branded Credit Card Product, you will partner with the Head of Operations to drive consistent, scalable best practices for product delivery across Consumer Branded Card Area Product Groups. Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.
Sr. Program Manager, Retail Brand Expression - Global HOKA Deckers Outdoor CorpSr. Program Manager, Retail Brand Expression - Global HOKAPARemote$122,300–$165,000 / yearProgram Manager for HOKA Global Retail Brand Expression, you will drive cross-functional alignment and lead the execution of high-impact integrated marketing campaigns and immersive retail experiences. Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners.
Bakery Operations/Brand Growth Manager feine coffeeBakery Operations/Brand Growth ManagerConshohocken, Pennsylvania$18About feine coffee: We’ve been making days brighter and coffee better since 2012, when our owner opened our doors and invited our community to be part her Brazilian family’s morning coffee tradition. Execute promotions and initiatives that increase customer traffic and average ticket size, including new opportunities such as a lunch daypart.
Brand & Innovation Specialist AramarkBrand & Innovation SpecialistPhiladelphia, PAIn this role, you'll help paint the picture for target external audiences of what life looks like at Aramark, how employees are empowered to pursue what matters to them, and how they are able to create custom career paths across lines of business. Create and support social media content that provides a compelling "why" for our target audiences to be interested in and learn more about working at Aramark through effective storytelling of current employees.
Brand Ambassador Glass MeadowsBrand AmbassadorCollingswood, NJFull timeExecute 4P Strategies: With a focus on the 4Ps (Product, Price, Place, Promotion), when in dispensaries tracking both Glass Meadows products as well as the competitive set, and communicating regularly back to the Sr Account Managers. Drive Sales: Identify sales opportunities including but not limited to gaps in Glass Meadows assortment and pricing on menu, change in key contacts at dispensaries, assisting consumers in product selection, and more.
Retail Cosmetics Brand Expert - Clinique, Willow Grove Park - Full Time Macy's IncRetail Cosmetics Brand Expert - Clinique, Willow Grove Park - Full TimeWillow Grove, PAWhether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. As a Beauty Brand Expert Leader, you come in energized and ready to inspire your team - wearing your name badge with pride, greeting colleagues with genuine warmth, and ensuring your counter is polished, organized, and fully prepared to welcome customers.
Director, Creative Strategy & Brand Stewardship Bristol-Myers Squibb CoDirector, Creative Strategy & Brand StewardshipPrinceton, NJ$187,340–$227,012 / yearOverview: Reporting to the Senior Director of Creative & Brand Strategy, the Director of Design Strategy and Brand Stewardship is responsible for driving creative excellence of BMS brand across key enterprise platforms, while also stewarding the implementation of creative strategies and governance across Corporate Communications, Affairs and the broader organization. Sitting within the Corporate Communications team and broader Corporate Affairs organization, the Design Director will serve as the key liaison and creative consultant to various stakeholders across the organization, that are delivering brand experiences through various online, and offline channels.
NewMorning Radio Host / Multimedia Content Creator & Brand Influencer - 94.5 PST Townsquare Media IncMorning Radio Host / Multimedia Content Creator & Brand Influencer - 94.5 PSTTrenton, NJ$50,000–$60,000 / yearTownsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets-including trusted Trenton stations. We're searching for a true 360-degree multimedia talent with initiative-someone who thrives on radio, creates video content consistently, writes articles that demand attention, commands a room in person, and creates business opportunities with confidence.
Feminine Care Brand and Communications Manager EssityFeminine Care Brand and Communications ManagerPhiladelphia, PennsylvaniaAs exceptional communicator, leader, collaborator, you know how to influence key stakeholders to launch progressive brand activations and work effectively in cross-functional teams in a solution-oriented way. In this job you will drive profitable growth and strengthen our brand health by defining the way we define and communicate our brands (Playtex, Carefree) to target audiences/consumers/customers.
NewAssociate Brand Protection Analyst - French fluency CSC GroupAssociate Brand Protection Analyst - French fluencyWilmington, DEAs an Associate Brand Protection Analyst on our Digital Brand Services team, you will be supporting customers with enforcing their brand rights and recovering strategic domain names through the sending of cease and desists letters as well as filing domain disputes. As the world's leading provider of business, legal, tax, and digital brand services, we partner with more than 90% of the Fortune 500 companies and employ 9,000+ people around the globe.
Brand Manager System OneBrand Manager08628, New Jersey$51–$54 / hourThis role involves overseeing new product initiatives from conception through launch, conducting in-depth category and consumer analysis, and collaborating with cross-functional teams to ensure alignment with business objectives. The ideal candidate will have extensive experience in consumer packaged goods, OTC, or cosmetics, with a strong focus on category analysis, marketing research, and innovation.