Finance Manager Way Forward ConsultingFinance ManagerBellevue, WA$63–$65 / hourContractoro Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress. • Collaborate with cross-functional teams to drive media, partnership and experiential programming planning and execution while representing appropriate channel partners’ views in order to effectively manage product lifecycle.
NewMarketing Finance Manager Epitec, IncMarketing Finance ManagerBellevue, WA$50–$55 / hourPerforms work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress. Collaborate with cross-functional teams to drive media, partnership and experiential programming planning and execution while representing appropriate channel partners’ views in order to effectively manage product lifecycle.
NewRegional Manager - Consumer Direct Sales TDS TelecomRegional Manager - Consumer Direct SalesSpokane, WA$108,500–$176,300TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Responsibilities:Manage existing direct sales teams driving activity and delivering sales results from door knocking, partner/referrals, property owner MDU partnerships, local event participation and potential partnership with external door to door vendor to ensure region meets/exceeds sales targets.
NewSenior Rooms Operations Manager Marriott International, IncSenior Rooms Operations ManagerRedmond, WA$80,170–$93,0002-year degree from an accredited university in Hotel and Restaurant Management, Hospitality, Business Administration, or related major; 2 years experience in the guest services, front desk, housekeeping, or related professional area. • Reviews financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
NewRegional Asset Manager Osprey ManagementRegional Asset ManagerSeattle, WA$65,000–$70,000 / yearDescription:Crystal View Capital/Osprey Management is a private equity real estate firm known for its vertical integration that specializes in the acquisition and management of value-add manufactured housing and self-storage assets. While working closely with Regional Property Managers and onsite teams, this role focuses on long-term asset growth, portfolio-wide initiatives, and aligning property performance with company investment goals.
Program Manager - III GCB Services LLCProgram Manager - IIIBellevue, WA$60–$72 / hourFull timeCreates and manages process for monitoring inventory, sales, and potential buyback to maximize efficiency and effectiveness of uniform programs, while supporting our in-store brand experiences. Supports the business group by providing senior-level business support, including inventory, sales, and buyback management of our uniform and gear programs.
Sales Representative / Retail Account Manager (RAM) IDT CorporationSales Representative / Retail Account Manager (RAM)Richland, WAOur flagship brand, Boss Revolution, includes Money Transfer, International Calling, and Mobile Top-Up services and supports IDTs mission of enabling people to keep in touch and share resources with family and friends worldwide. RAMs develop a weekly cycle to sell IDT Retail products into retail via a designated route established by his/her Regional Sales Manager.
Principal Product Manager, AI Monetization, Ads & Creatives, Copilot MicrosoftPrincipal Product Manager, AI Monetization, Ads & Creatives, CopilotRedmond, WA$139,900–$274,800 / yearWe are hiring for a Principal Product Manager with a proven track record of building AI-driven creative products that help advertisers produce high-quality assets at scale, drive measurable performance, and maintain brand integrity across every format and surface. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year.
Communications Manager MicrosoftCommunications ManagerRedmond, WA$85,100–$169,800 / yearThe Comms Community and Experiences team is a cross‑functional, multi‑disciplinary group that enables the Communications organization by building strong community, advancing AI‑driven communications capabilities, facilitating broad news planning and prioritization, and delivering influencer events and experiences that shape company narratives and relationships. This person will work closely with the Corporate Communications and Technical Strategy team, Office of the Chief Communications Officer, extended Communications group and agency partners to ensure we remain at the leading edge of our craft while strengthening Microsoft’s narrative through key external experiences.
Principal Product Manager - Ads Campaign Management MicrosoftPrincipal Product Manager - Ads Campaign ManagementRedmond, WA$165,600–$296,400 / yearWe are hiring for a Principal Product Manager with a proven track record of building AI-driven, scalable advertising products that deliver measurable ROI for advertisers while ensuring the right level of targeting and controls to meet advertiser needs. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $220,800 - $331,200 per year.
Principal Product Manager, Content Monetization MicrosoftPrincipal Product Manager, Content MonetizationRedmond, WA$163,000–$296,400 / yearThere is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $220,800 - $331,200 per year. Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week.
District Sales Manager - Spirit Spencer Gifts - Spirit HalloweenDistrict Sales Manager - SpiritUnion Gap, WA$1,541.70–$1,566.70 / weekThe District Sales Manager is responsible for all aspects of the store operation (average 3 stores) including, sales, payroll recruiting, training, employee relations, expense control, shrink and all related functions. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders, setting up fixtures, lifting and moving up to 50 pounds.
Assistant Store Manager - Spencer's Spencer Gifts - Spirit HalloweenAssistant Store Manager - Spencer'sVancouver, WA$19.13–$19.38 / hourFull timeThe Assistant Manager is responsible for supporting the Store Manager in the various tasks involved in the overall operation of a store, ensuring maximum sales and profitability by developing staff, controlling expenses and shrinkage as well as all aspects of merchandising and inventory control in adherence with all Company policies and procedures. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders and lifting up to 50 pounds.
Store Manager - Spencer's Spencer Gifts - Spirit HalloweenStore Manager - Spencer'sVancouver, WA$24.13–$24.38 / hourFull timeThe Store Manager oversees and is accountable for the operation of a store, ensuring maximum sales and profitability through controlling expenses, shrinkage, human resources management as well as all aspects of merchandising and inventory control in adherence with all Company policies and procedures. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders and lifting up to 50 pounds.
Associate Brand Manager TREE TOP INCAssociate Brand ManagerSelah, WAFull timeYou are highly proficient in core office tools, particularly Microsoft Excel and PowerPoint, using them to analyze data, build clear business cases, and create compelling, polished presentations that influence decision-making. Daily activities include analyzing data to assess brand performance, crafting compelling messaging, and helping develop and launch new products, packaging or brand initiatives that drive growth.
NewHybrid Remote Destination Sales Executive Marriott International, IncHybrid Remote Destination Sales ExecutiveBellevue, WARemote$36.06–$48.08Works collaboratively with off-property sales channels (e.g., Sales Office, Area Sales, Enterprise Sales Team (EST)) to verify that the property needs are being achieved and the sales efforts are complementary, not duplicative. • Coordinates and executes all site inspections/visits at the property for out-of-market and non-deployed accounts (includes site visits for Remote Senior Sales Executives and out-of-market Senior Account Executives).
Sr. Program Manager, Brand & Corporate Initiatives BIO RAD LABORATORIES - 390Sr. Program Manager, Brand & Corporate InitiativesSeattle, WA$107,900–$148,400 / yearFull timeAs a Senior Program Manager supporting Brand and Corporate initiatives, you serve as a central connector across enterprise-level programs that span brand enablement, corporate events, and cross-functional initiatives. Actual compensation will be provided in writing at the time of an offer, if applicable, and is based on several factors we believe fairly and accurately impact compenstion, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.
Part Time Adult Beverage Brand Ambassador Advantage Sales & MarketingPart Time Adult Beverage Brand AmbassadorTacoma, WA$35–$35.01 / hourPart timeJoining Advantage Solutions, means joining a network of 65,000 teammates serving 4,000+ brands and retail customers across 40+ countries. We offer part-time associates the ability to obtain benefits that can be customized to meet your family's needs, including medical, dental, vision, life insurance, supplemental voluntary plans, wellness programs, and access to discounts through Associate Perks.
Regional Manager - Consumer Direct Sales TDS Telecommunications CorporationRegional Manager - Consumer Direct SalesSpokane, WA$108,500–$176,300 / yearFull timeTDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Manage existing direct sales teams driving activity and delivering sales results from door knocking, partner/referrals, property owner MDU partnerships, local event participation and potential partnership with external door to door vendor to ensure region meets/exceeds sales targets.
Assistant Manager, Retail & Delivery - Seattle Service Center Rivian Automotive, LLCAssistant Manager, Retail & Delivery - Seattle Service CenterSeattle, WA$71,300–$89,100 / yearFull timeMust have a valid driver's license in the state of residence that you will be driving/operating a vehicle (or state that you are commuting daily to/from) and possess an exceptional driving record; If driver's license isn't in the appropriate state, you must be eligible to obtain one within the first 60 days of employment. This leader possesses a proven track record of delivering a world class customer and employee experience, demonstrating operational excellence, exceptional leadership skills, and a strong drive for results.
Account Manager Applied Industrial TechnologiesAccount ManagerEverett, WAFull timeFounded in 1923, Applied Industrial Technologies (NYSE: AIT) is a leading value-added distributor and technical solutions provider of industrial motion, fluid power, flow control, automation technologies, and related maintenance supplies. 1+ year outside sales experienceOR1+ yr strong power transmission or hydraulic background with sales mentalityOR 2+ yrs customer service / inside sales experience with a tangible productOR recent grad with sales mentality.
Commercial Service Manager Rentokil North America, Inc.Commercial Service ManagerKent, WA$57,000–$92,000 / yearFull timeFor more than 85 years, Terminix has built a reputation as one of the nation's leading providers of termite and pest control services, safeguarding over 3 million homes and businesses against all types of pests in 47 states and 14 countries. This role is all about leading and motivating our local Pest Technician Teams to provide outstanding service delivery of Terminix products to our valued customers.
Account Manager / Outside Sales Applied Industrial TechnologiesAccount Manager / Outside SalesPasco, WAFull timeFounded in 1923, Applied Industrial Technologies (NYSE: AIT) is a leading value-added distributor and technical solutions provider of industrial motion, fluid power, flow control, automation technologies, and related maintenance supplies. Our leading brands, specialized services, and comprehensive knowledge serve MRO and OEM end users in virtually all industrial markets through our multi-channel capabilities that provide choice, convenience, and expertise.
Account Manager / Outside Sales, Fluid Power Applied Industrial TechnologiesAccount Manager / Outside Sales, Fluid PowerSpokane, WAFull timeFounded in 1923, Applied Industrial Technologies (NYSE: AIT) is a leading value-added distributor and technical solutions provider of industrial motion, fluid power, flow control, automation technologies, and related maintenance supplies. Our leading brands, specialized services, and comprehensive knowledge serve MRO and OEM end users in virtually all industrial markets through our multi-channel capabilities that provide choice, convenience, and expertise.
Account Manager / Outside Sales Fluid Power Applied Industrial TechnologiesAccount Manager / Outside Sales Fluid PowerUnion Gap, WAFull timeFounded in 1923, Applied Industrial Technologies (NYSE: AIT) is a leading value-added distributor and technical solutions provider of industrial motion, fluid power, flow control, automation technologies, and related maintenance supplies. Our leading brands, specialized services, and comprehensive knowledge serve MRO and OEM end users in virtually all industrial markets through our multi-channel capabilities that provide choice, convenience, and expertise.
Associate Clinical Territory Manager - Central Plains Cochlear AmericasAssociate Clinical Territory Manager - Central PlainsTumwater, WAFull timeIf you know a career motivated Audiologist, who has some knowledge of cochlear implant hearing solutions, this is a fantastic opportunity to join the field sales team at the global leader in implantable hearing devices! In this role you'll have the opportunity to make a significant contribution to Cochlear's successful history of innovation and delivering on our mission by applying your knowledge of Audiology and Cochlear technology.
Company Store Manager TREE TOP INCCompany Store ManagerSelah, WAFull timeFrom delivering excellent customer service and maintaining a highquality brand image to overseeing deli food offerings and supporting community partnerships, the Company Store Manager plays a vital role in connecting people to Tree Top products and values. The Tree Top Company Store Manager is the heart of the Tree Top Company Store-a friendly face to employees, growers, and the community.
Assistant Store Manager Par Pacific ,Assistant Store ManagerSpokane, WAFull timeFrequent reaching overhead, gripping, wrist movement, and finger dexterityrequiredto restock inventory, package items sold,operatePOS system, receive payments, issue change,operategas pumps, wipe pumps,maintainstoregrounds, and general housekeeping. Ability to see with 20/40 vision (corrective lenses acceptable)in order tosee numbers on store inventory levels, itemspurchased, gas pumps in operation, and problems that may occur with gas pumps.
Regional Operations Manager - Seattle Utz BrandsRegional Operations Manager - SeattleAlgona, WAFull timeThis position manages all related expense lines, full budget, and labor key performance indicators (KPI) for each center, and provides the Sales Operations Director with accurate, up-to-date data on warehouse activities, including staffing, safety, sales, and expenses. Advanced proficiency with Microsoft Office (Excel, Word, Outlook, Project) and experience with warehouse management systems, ERP, and inventory control systems including wireless hand-held devices.
Strategic Marketing Manager, Data Centers ABB IncStrategic Marketing Manager, Data CentersBrowns Point, WARemote$142,500–$228,000 / yearFull timeBachelor's degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Master's degree with 10+ years of relevant experience. Market and competitive intelligence - Deliver datadriven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities.
Logistics and Materials Manager Cornerstone Building Brands, Inc.Logistics and Materials ManagerAuburn, WAFull timeThe Logistics Manager is responsible for ensuring that finished product is safely and efficiently taken from production, processed through distribution, loaded on trailers per developed routings, and safely delivered on time without damage to the customer. Cornerstone Building Brands (CBB) Values and Behaviors & Mindsets - Act consistently with CBB's Values (Safety, Integrity, & Inclusion) and Behaviors & Mindsets (Customer-Centricity, Interconnectedness, Continuous Improvement).
Construction Manager Swire Pacific Holdings Inc.Construction ManagerBellevue, WA$120,139–$157,683 / yearFull timeThe Construction Manager partners closely with internal stakeholders, external contractors, and municipal authorities to deliver high-quality, cost-effective, and sustainable facilities while representing Swire as a trusted and valued community partner. Manage project financials, including vendor setup, purchase order issuance, invoice review, budget tracking, contingency management, and proactive prevention of cost overruns.
Field Sales Manager Swire Pacific Holdings Inc.Field Sales ManagerSpokane, WA$80,168–$95,038 / yearFull time2+ years merchandising or product delivery experience required or successfully completed Fast Forward Program (Internal trainee program) required. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day.
Sunglass Hut - Assistant Manager I LUXOTTICA OF AMERICA INCSunglass Hut - Assistant Manager IKennewick, WA$17.13–$30.47 / hourFull timeIf you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. A world leader in the specialty sunglass retail business with over 3,000 stores worldwide, we believe in the freedom of self-expression, inclusivity and authenticity, which is why we bring exclusive styles of high-quality fashion and performance sunglasses to all.
Assistant Store Manager (nomnom South Hill| Full-Time) Par Pacific ,Assistant Store Manager (nomnom South Hill| Full-Time)Spokane, WAFull timeFrequent reaching overhead, gripping, wrist movement, and finger dexterityrequiredto restock inventory, package items sold,operatePOS system, receive payments, issue change,operategas pumps, wipe pumps,maintainstoregrounds, and general housekeeping. Ability to see with 20/40 vision (corrective lenses acceptable)in order tosee numbers on store inventory levels, itemspurchased, gas pumps in operation, and problems that may occur with gas pumps.
Assistant Store Manager (nomnom 57th & Regal | Full-Time) Par Pacific ,Assistant Store Manager (nomnom 57th & Regal | Full-Time)Spokane, WAFull timeFrequent reaching overhead, gripping, wrist movement, and finger dexterityrequiredto restock inventory, package items sold,operatePOS system, receive payments, issue change,operategas pumps, wipe pumps,maintainstoregrounds, and general housekeeping. Tomeet thebasic qualificationsfor this role you will beat least 21 years of age or olderandhave legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship.
Design Manager OKTADesign ManagerBellevue, WAFull timeNotice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. The right person for this role will be an inspired and passionate designer and leader, a highly-motivated individual that has the experience, ability and drive to manage multiple projects and work seamlessly with cross-functional teams across the company.
Operations Manager Highgate Hotels, LPOperations ManagerTukwila, WAFull timeAt least 5 years of progressive experience in a hotel or related field; or a 2-year college degree and a minimum of 3 years of progressive experience in a related field; or a 4-year degree and a minimum of 1 year of progressive experience in a related field. Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.
Store Manager LUXOTTICA OF AMERICA INCStore ManagerClyde Hill, WA$32.01–$55.42 / hourFull timeIf you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. Oliver Peoples is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions.
Regional Marketing & Communications Manager MultiCare Health SystemRegional Marketing & Communications ManagerAhtanum, WAFull timeWork in close partnership with regional business unit leaders and system marketing and communications teams to develop and implement integrated marketing and communications strategies aligned with system priorities, regional goals, and return on investment. Lead the development of regionally informed marketing and communications plans that surface local market needs and priorities, leveraging enterprise systems and resources to deliver targeted, scalable programs aligned with organizational strategy.
Sunglass Hut - Store Manager LUXOTTICA OF AMERICA INCSunglass Hut - Store ManagerAuburn, WA$23.90–$36.20 / hourFull timeIf you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. A world leader in the specialty sunglass retail business with over 3,000 stores worldwide, we believe in the freedom of self-expression, inclusivity and authenticity, which is why we bring exclusive styles of high-quality fashion and performance sunglasses to all.
Account Manager Lead Swire Pacific Holdings Inc.Account Manager LeadBellevue, WA$68,690–$90,156 / yearFull timeEnsure Customer Marketing Agreements (CMA) are followed throughout the year, by regularly confirming with Key Account Manager (KAM) and customer location general manager on the details of the CMA. Sell in additional displays, new products, and other promotional items throughout the assigned store to increase sales volume and generate additional sales revenue.
Account Manager Swire Pacific Holdings Inc.Account ManagerSpokane, WA$54,753–$71,863 / yearFull timeScreening results are evaluated based on several factors, including the nature and severity of an offense, how much time has passed, the relevance to the position, patterns of repeated offenses, and driving history for roles that require operating a vehicle. Due to the nature of our work and to help maintain a safe workplace for our employees and customers, after a candidate receives a conditional offer of employment, they will be required to complete pre-employment screening.
Account Manager, Small Swire Pacific Holdings Inc.Account Manager, SmallSpokane, WA$54,753–$71,863 / yearFull timeScreening results are evaluated based on several factors, including the nature and severity of an offense, how much time has passed, the relevance to the position, patterns of repeated offenses, and driving history for roles that require operating a vehicle. Due to the nature of our work and to help maintain a safe workplace for our employees and customers, after a candidate receives a conditional offer of employment, they will be required to complete pre-employment screening.
Market Development Manager Swire Pacific Holdings Inc.Market Development ManagerWalla Walla, WA$62,966–$82,643 / yearFull timeWe are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Provide excellent customer service and relationship management to existing Food Service on Premise customers to grow volume and meet revenue goals.
Strategic Account Manager SanMarStrategic Account ManagerIssaquah, WA$120,000–$170,000 / yearFull timeTravel 1-2 weeks per month primarily for meetings and presentations at: corporate headquarters, trade shows, industry events, national account sales events, and from time-to-time coordinated meetings at key accounts/offices with SanMar Territory Managers. Work with sales analytics team to collect and analyze data concerning Strategic Account sales, profitability, programs and activities and work collaboratively across sales team to understand changes in business trends.
District Manager Airgas USA LLCDistrict ManagerPasco, WAFull timeThis is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, short-term and long-term disability, life and accidental death and dismemberment (AD&D) insurance, Employee Assistance Program (EAP), pre-tax commuter transportation benefit, parental leave, vacation, sick time, floating holidays, jury duty and funeral/bereavement leave, and paid holidays for all eligible full-time employees. Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals.
Regional Education Manager - West HNI CorporationRegional Education Manager - WestSeattle, WAFull timeThe Regional Education Manager is responsible for advancing HON's education business within an assigned region through strategic market development, dealer capability building, and direct engagement with K-12 and Higher Education decision-makers. Build and maintain strong partnerships withpriority education dealers, collaborating directly with dealer principals to develop their sales force, drive engagement, and strengthen alignment with HON's education initiatives.
Marketing Pursuit Manager STV IncorporatedMarketing Pursuit ManagerBellevue, WAFull timeFacilitate pursuit strategy sessions and storyboard development in collaboration with graphic designers and technical staff to develop impactful graphics, meaningful themes, and strategic messages throughout the submission. You'll sit at the intersection of business development, technical delivery, and marketing, helping shape and execute strategy, drive proposals, and elevate how we position ourselves with clients.
Sr. Manager Digital Campaigns - Disputes DLA Piper LLP (US)Sr. Manager Digital Campaigns - DisputesSeattle, WAFull timeAs the Senior Manager Digital Campaigns - Disputes, in collaboration with and in support of the firm's strategic initiatives, you will lead the design, planning, execution, and measurement of integrated, multi-channel digital marketing campaigns for practice groups within the Disputes vertical, supporting brand awareness, demand generation, and business development initiatives. Working in collaboration with the Director, Digital Campaigns, you will serve as a strategist promoting the firm's content on its external, global digital channels, developing creative ways to engage target audiences online and producing compelling content campaigns that align with the firm's brand identity, values and tone of voice.