As a member of the Brand and Marketing Strategy Center of Excellence (COE), this role collaborates with cross-functional teams, business units, agencies and external partners to ensure the Bridgestone brand is deployed strategically and consistently across priority brand initiatives, activation efforts, and business needs across BSAM. Serve as a brand liaison within the Brand & Marketing Strategy COE, partnering with other COEs, business marketers, retail operations, sales teams, agencies, and regional and global brand teams to drive alignment and cohesive execution of brand initiatives.