Responsibilities Serve as a client-facing lead for Analytic Services across Financial Service relationships of varying size and complexity Define paid media measurement strategies for brand, performance, and customer-level campaigns, creating alignment on KPI frameworks, success metrics, and reporting expectations across client and internal stakeholders Translate complex methodologies, including experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, and closed-loop measurement, into clear, client-friendly insights and guidance Partner cross-functionally to deliver advanced analytics, machine learning, and AI-driven solutions that improve marketing effectiveness across paid and owned media channels Collaborate with junior resources to manage the delivery of audience measurement and insights Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources in designing, executing, validating, and delivering end-to-end analytics solutions Define measurement strategies for marketing campaigns, creating alignment on KPI frameworks across all interested stakeholders Partner with client's marketing and analytic teams, understand their workstreams, and help interpret results and make optimization decisions across audience, offer, creative, etc. You will support consultative client engagements, define measurement approaches for paid and owned channels, and help clients adopt Epsilon's analytic capabilities, proprietary datasets, cleanroom environments, and media measurement solutions.