Develops Predictive Models and Scenarios: Forecasts and sets targets for KPIs, developing and applying statistical forecasting models that connect vendors data to reputation drivers, predicting impacts from headwinds and tailwinds on KPI trajectories weekly, monthly, quarterly, yearly, giving leaders scenarios/options for decisions. Thinks Critically and Communicates Strongly: Is a strong, effective communicator with C-suite, able to develop and present actionable insights, answer questions in real time on data trends, headwinds, impacts and more; listens and understands what leaders ask to see, delivering as requested, punctually, and with sharp attention to detail.