You'll serve as the connective tissue between our content, communications, policy, and digital teams, much like a central audience strategy function at a major media company, bringing platform expertise, analytics rigor, and hands-on growth execution to an organization whose stories carry real stakes for real people. Set audience strategy: Define and implement best practices for growing REFORM Alliance's reach and engagement across all major platforms (Instagram, Facebook, X, Threads, TikTok, YouTube, LinkedIn, and emerging channels).