The role serves as a strategic partner across Sales, Category, Business Units, Marketing, Merch Planning, SCM, and Finance to drive channel differentiation, franchise growth, marketplace storytelling, and commercial execution aligned to adidas brand priorities and strategic distribution principles. Internal: Channel Sales leadership, Account teams, Wholesale SLT, Brand Marketing, Retail Activation, GTM/Creation Marketing, Category teams, Business Units, Merch Planning, SCM, Finance/Demand Planning, Business Development, and Customer Satisfaction.