From ensuring product availability on the sales floor to creating eye-catching visual displays to addressing customer inquiries to running an efficient checkout process, our associates create memorable customer experiences while simultaneously assisting the Store Leadership team in supporting Columbia Sportswear Company’s mission of “Connecting Active People with Their Passions.”. Provide exceptional customer service by responding to consumer questions or issues regarding product features, benefits, and availability; engage with consumers to understand their needs and preferences (e.g., demonstrate and explain merchandise, make suggestions on suitable options for consumers, etc.).