Basic Qualifications** + 10+ years of experience in **Portfolio Marketing, Solutions Marketing, or Product Marketing** within **B2B SaaS** + **Minimum 5 years of people leadership experience** , including hiring, coaching, and performance management + Demonstrated ownership of **portfolio** - **or platform** - **level messaging** across multiple products or solutions + Experience supporting **enterprise go** - **to** - **market motions** , including complex buying groups and long sales cycles + Proven partnership with **Sales, Product, and Demand Generation** teams to support pipeline and revenue outcomes **Preferred Qualifications** + Experience marketing a **multi** - **product, platform** - **based portfolio** + Experience developing **messaging frameworks, solution narratives, and value propositions** used in campaigns and sales enablement + Background in **business applications technology** (e.g., HCM, ERP, CRM, CX, financial systems); infrastructure-only backgrounds excluded + Track record of influencing **senior stakeholders and peers** without direct authority + Prior exposure to **HR, workforce management, or people technology** + Experience translating **horizontal platform capabilities into vertical or industry** - **specific narratives** + Demonstrated impact on **revenue metrics** (pipeline creation, win rates, deal size, sales cycle velocity) + Experience leading or supporting **global or distributed teams** + Familiarity with **AI** - **enabled products** or applying AI to marketing workflows and content development + Experience supporting organizations through **significant growth or transformation** (IPO, acquisition, portfolio expansion) + External credibility such as **speaking engagements, published thought leadership, or industry visibility** + Bachelor's degree or equivalent professional experience Company Overview: UKG is the Workforce Operating Platform that puts workforce understanding to work. other industries) + Ensure messaging reflects how buying decisions are actually made not just by IT, but across the business **Campaign & Go** - **to** - **Market Enablement** + Set strategic direction for major campaigns, solution plays, and market activations + Build scalable "base play kits" that Demand Gen, Digital, and Sales can activate globally + Ensure portfolio messaging consistency while allowing flexibility for speed and iteration + Content doesn't need to be perfect you'll partner closely with Creative (including Krista McCrimmons) to refine and scale **Launch & Activation Leadership** + Lead major product, platform, and innovation launches to awareness and demand + Align launches to existing portfolio narratives and GTM priorities + Create launch briefs that clearly articulate narrative, audience, use cases, and commercial impact **Sales Partnership & Revenue Impact** + Partner with Sales leadership to ensure messaging supports deal progression and differentiation + Enable the field with clear, outcome-driven narratives and plays + Tie portfolio marketing directly to: + Pipeline creation and acceleration + Win-rate improvement + Deal size and sales-cycle velocity **Organizational Leadership & Clarity** + Establish clear ownership and ways of working across Portfolio Marketing, Product Marketing, and Demand Generation + Influence peers and senior stakeholders without formal authority + Prioritize high-impact work and maintain focus amid noise and change **About You** You are a **senior, enterprise B2B marketer** who thrives in complexity and ambiguity.