THE PURPOSE: As the Manager, CRM & Campaigns, you lead the brand and newness side of True Religion's day-to-day marketing — the new arrivals, launches, storytelling, and retail moments that build the brand and drive engagement, consideration, and downstream demand across email, SMS, and push. You'll build the brand and newness playbook with our brand, creative, and merchandising partners, and prove it out with data: designing the tests, reading the results, and turning them into campaigns that perform better each time.