Overview: The Social Media Content Creator (NYCPM, FCNY, GSSW) at Touro University is responsible for developing, implementing, and managing the social media strategy for three specifiic accounts, including creating content, monitoring messages, competitor analysis, and community activity, to build engagement. While NYCPM and GSSW focus primarily on prospective students, current students, alumni, faculty, and staff, the FCNY site requires a little bit of a different approach focused on patient engagement, community awareness, and podiatry services.