The outcomes we will celebrate: Success in this role will be reflected in strong client relationships, clear social ownership, integrated plans, strong launch readiness, actionable platform and commerce learnings, clear performance storytelling, effective partner management, and a paid social team that is confident, proactive, and connected to the broader business. Deep understanding of the paid social landscape, including Meta, TikTok, Pinterest, Snap, Reddit, YouTube Shorts, creator amplification, brand lift studies, platform testing, social commerce, and emerging social search behaviors.