Proven ability to synthesize and drive business impact using multiple US data sources, including NIQ, Circana, NABCA, CGA, distributor depletion data, shipment data, retailer/scan data, account-level execution data, financial data, and internal planning tools. Working knowledge of data manipulation and automation tools such as SQL, Power Query, Python, R, or similar platforms is preferred; ability to partner with technical teams to improve data pipelines and reporting quality is essential.