Scope: Owns a complex client or multi-brand portfolio; sets and delivers annual Rocks with KPIs; shapes strategy, measurement, and client communications; partners closely across disciplines, and with client leadership, Creative, Analytics, Shared Services, Strategic Planning & Investment, and the Product/Bliss Point team as needed. Measurement/analytics: Advanced Excel/Sheets/PPT/Google Slides; comfortable with GA4 and platform analytics; experiment design (sample size/power), forecasting, and financial modeling; ability to connect media to revenue, CAC, LTV, and business outcomes.