Skilled in audience prioritization and in developing media strategy and actionable plans, including channel and platform selection, geographic and audience targeting, budget allocation, placement, timing and flighting, reach and frequency, and ongoing optimization across paid, owned, and earned channels. Ability to bring together consumer and market research, media and campaign performance, enrollment trends, pricing and rate information, sales insights, and relevant information from other divisions to guide audience prioritization, campaign strategy, resource allocation, and evaluation.