Duties / Responsibilities: Leadership of Recruitment and Admissions- 40% + Practices sound modeling, assessment, and strategic planning to support the university's vision, mission, and strategic goals; + In collaboration with university partners, builds recruitment plans, develops timelines, and executes admissions and recruitment plans; + Stays current with national and regional trends in university admissions and in high schools; + Serves as a key contributor to enrollment management planning for the university; + Develops strategies and plans to recruit new students in a changing enrollment landscape, with attention to changes in high school graduation volumes, community college enrollment levels, and shifts in student demographics and geography, among other factors; + Researches industry practices and implements procedures consistent with best practices; + Reviews applications for admission-often providing decisions on the most complex files; + Oversees the design of processes to ensure the clear, efficient tracking of application review from beginning to end; + Serves as the final authority on appeals of admission and scholarship decisions; + Works with Enrollment Management and others to establish the scholarship model for recruitment; + Identifies and implements effective awarding strategies for Admissions scholarships and tuition waivers in collaboration with the Vice Provost for Enrollment Management and Admissions and Financial Aid colleagues; + Collaborates with Enrollment Management colleagues in aligning the work of the Admissions Office in supporting campus enrollment goals, including increasing access and diversity; + Researches, assesses, and prioritizes the university's positioning on College Search platforms; and + Guides and provides expertise in the development of communications strategies for admissions and as a part of enrollment management efforts (print, media, and web content), ensuring that they are clear, accessible, inclusive, and represent the university well. Reporting and Data Analysis - 15% + Approves all reporting on admissions to external organizations and/or national surveys prior to submission; + Compiles and distributes year-end reports on trends and patterns in recruitment as well as outcomes; + Leads annual assessment and strategic planning efforts for the office; + Develops strategies to track key performance indicators through the admissions cycle; + Anticipates problems where data/trends provide indications of issues and develops mitigation plans; + Routinely reports on progress to goals and on admissions activities to the Vice Provost and others; + Prepares reports for leadership, Board of Trustees, high schools, community partners, and others; + Analyzes data for long range and short range planning; + Understands and utilizes systems effectively to optimize the work of the team; + Analyzes data to determine effectiveness of outreach and marketing efforts and makes informed adjustments; and + Formulates and applies research in developing admissions policies and procedures that promote recruitment, retention, and student success.