Measures, evaluates, manages and reports on results of marketing activities using benchmarks, such as achieving call-to-action, ROI, increased business volumes correlated with campaigns or donations, market share, preferences, increased satisfaction ratings among referring practices, increased site traffic, social media engagement, and readership. Serves as liaison between the department and, Faculty Practice Plan (FPP) marketing, other WUSM departments, and Medical Public Affairs (MPA); attends scheduled marketing meetings, communicates regularly with FPP and MPA and department leadership teams, and coordinates efforts regarding prevention, education, materials, and events.