Monitor portfolio, tier, and SKU performance throughout the product lifecycle; identify opportunities, recommend corrective actions across pricing, assortment, positioning, lifecycle strategy, and commercial investment, and present performance updates, business cases, and strategic tradeoffs in regional and global business reviews. Translate Americas market requirements into a proposed annual regional lineup for new and existing premium products, defining product and SKU roles, target consumers, competitive positioning, channel strategy, portfolio fit, and target price bands.