Own platform health, deliverability, and issue resolution processes by staying ahead of changes in marketing platforms, privacy policies, device operating systems, AI-driven filtering, and broader industry best practices; lead root cause analysis and coordinate rapid resolution of platform, campaign, data, deliverability, or tracking issues. You have working knowledge of marketing web operations, such as CMS workflows, landing page QA, tracking implementation, Google Tag Manager, Google Analytics, conversion pixels, UTM governance, accessibility considerations, Core Web Vitals, or collaboration with technical teams on web releases.