As a Director of Retention Marketing & CRM, you will build the customer journey by leading the development and execution of retention marketing strategies, the CRM channel and managing a team that is responsible for VICI’s email, SMS, app & web push, and loyalty programs. Data-Driven Decisions: Utilize sales and campaign data daily to drive revenue performance, repeat purchase rate, retention/lapse rate, list growth, engagement rates, and loyalty KPIs, with regular, proactive reporting to leadership.