What you'll bring to the table: Strong understanding of attribution methodologies across the broader advertising and measurement industry, beyond individual ad platform reporting, including but not limited to MTA, MMM, incrementally lift studies, geo experiments, CTV attribution, ABM attribution, retail media measurement, and web analytics attribution. High technical fluency: able to translate complex constraints (data pipelines, identity resolution, event-level attribution at scale) into clear product decisions, and explain attribution and measurement concepts to non-technical audiences.