Proven ability to independently own and operate a holistic organic growth and SEO program as a team of one, setting the longer-term strategy while remaining hands-on in execution, prioritization, technical problem-solving, performance optimization, and vendor management, in an ambiguous, fast-moving environment with competing priorities and limited resources. Define, track, and report on organic growth KPIs including search visibility, qualified traffic, branded and non-branded demand, CTR, engagement, conversion, revenue contribution, and AI/zero-click visibility, including citation/source inclusion and competitive presence, partnering with Product, CRO, and Analytics to understand and improve end-to-end organic performance.