Strong knowledge of syndicated and retailer data sources, including POS, loyalty/card, panel, and demographic datasets, with experience leveraging platforms such as Scintilla, NielsenIQ, Circana (IRI), NPD, Numerator, and Spectra to drive actionable business insights. With a brand portfolio that includes Black Radiance, Lip Smacker, LORAC, Physicians Formula, and wet n wild, Markwins Beauty Brands' products are sold in retail outlets including department, specialty, mass, drug, and food stores, in over 80,000 doors in 80 countries worldwide.