Building the Brand: Educate customers on Lush brand values, and articulate our position on Fighting Animal Testing, Freshest Cosmetics, Ethical Buying, 100% Vegetarian, Handmade, and Naked Packaging in the shop and through community engagement, hosting store parties, and other traffic-driving initiatives. We recognize that our facilities, along with our settler and newcomer staff are guests on this land and as we act to repair past harm, we do it together in ally ship with Indigenous People everywhere, including staff, customers and with leadership from organizations and communities we work with.