Shape the enterprise portfolio of creator and social investments-help determine which cultural, entertainment, sports, celebrity, platform, and affiliate opportunities best solve priority business problems, create distinctive audience value, and compound across brands and markets; recommend what to fund, scale, sequence, or decline based on expected impact, commercial potential, and opportunity cost. Independently counsel senior leaders and influence across marketing, communications, media, product, loyalty, legal, finance, procurement, agencies, and geographic teams; lead agencies at the strategy and creative level; and build scalable decision frameworks, operating mechanisms, and AI-enabled workflows.