In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes. • Operational Depth: You've owned a flights or airline-inventory workflow end to end, schedules, fares, or GDS/NDC content, not just executed steps someone else designed, and can point to where you expanded its scope.