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Positioned within the Web and Digital Strategy team within University Communications and Marketing (UCM), this role collaborates closely with experts in marketing and communications, information technology, and higher education to ensure experiences are intentionally designed and informed by data. Advances IU's experience engineering and data strategy by transforming data from a reporting function into a strategic capability enabling predictive and prescriptive analytics that guide university strategy, inform decisions, and drive outcomes such as enrollment, engagement, retention, and revenue.

Indiana University is seeking a Director of Marketing Analytics and Data Science to drive institutional outcomes by leading the use of data and analytics in designing, measuring, and improving audience experiences across a complex, multi-campus environment. Positioned within the Web and Digital Strategy team within University Communications and Marketing (UCM), this role collaborates closely with experts in marketing and communications, information technology, and higher education to ensure experiences are intentionally designed and informed by data. Department Specific Responsibilities <ul><li> Reports to the Executive Director of Web and Digital Strategy, the Director of Audience Experience leads the Audience Experience (AX) function. </li><li> Responsible for omnichannel audience insights, analytics, research, and forecasting. </li><li> Advances IU's experience engineering and data strategy by transforming data from a reporting function into a strategic capability enabling predictive and prescriptive analytics that guide university strategy, inform decisions, and drive outcomes such as enrollment, engagement, retention, and revenue. </li><li> Provides strategic leadership within UCM, ensuring data is translated into clear, actionable guidance that supports institutional goals and decision-making. </li><li> Builds and advances an analytics maturity model-leading a transition from descriptive and diagnostic analytics to predictive and prescriptive analytics, including forecasting, modeling, and outcome-oriented recommendations. </li><li> Operationalizes IU's experience engineering framework by aligning data with constituent lifecycle stages, triggers, gates, and customer journey orchestration across owned and paid channels. </li><li> Collaborates with subject matter experts across marketing functions to understand business needs and improve the ability to measure and optimize work. </li><li> Evangelizes a culture of data strategy and curiosity across the organization. </li><li> Applies advanced quantitative and analytical techniques (e.g., regression analysis, statistical modeling, A/B testing, multivariate experiments) to complex, multi-source datasets to understand audience behavior, performance, and opportunity. </li><li> Leads and develops a multidisciplinary Audience Experience team, including data engineering and data visualization specialists, fostering analytical rigor, collaboration, and continuous improvement. </li><li> Partners with staff to ensure scalable data pipelines, Extract, Transform, Load (ETL) processes, and centralized access to channel, audience, and institutional data that support segmentation, personalization, visualization, and analysis. </li><li> Collaborates across UCM, campuses, and functional areas to align analytics priorities, enable shared understanding of performance, and support insight-driven planning and investment. </li><li> Champions ethical, compliant, and responsible data practices, including data governance, privacy, security, and quality standards. </li><li> Monitors and leads through emerging trends in analytics, data science, and AI to inform continuous improvement and future-state strategy (cookie-less ecosystem, ubiquity of AI, etc.). </li></ul> General Responsibilities <ul><li> Directs operations for the digital marketing function by providing oversight and direction within a department, large multi-faceted department, or multiple departments. </li><li> Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of digital marketing staff. </li><li> Manages relationships with various internal and external stakeholders; determines digital marketing needs, projects, and programs to align with objectives and goals and manages processes such as the development of communications timelines related to such initiatives. </li><li> Reviews drafts of digital marketing strategies, content, and projects and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department. </li><li> Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications. </li><li> Assists in budget planning and administration for digital marketing initiatives, including expenditures, revenue projections, and program costs. </li><li> Monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing recommendations to optimize operations and progress toward objectives. </li><li> May provide guidance to lower-level Digital Marketing Leaders. </li></ul> Qualifications Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education. EDUCATION Required<ul><li>Bachelor's degree in communications, journalism, English, public relations, data science, computer science, informatics, information systems, marketing, or related fields. </li></ul>Preferred<ul><li>Master's degree in data science, computer science, informatics, information systems, marketing, or related fields. </li></ul> WORK EXPERIENCE Required<ul><li>4 years in relevant field. </li><li>1 year of management experience in relevant field. </li></ul>Preferred<ul><li>7 years of progressive responsibility in analytics, data strategy, audience insights, or a related field within a complex organization. </li></ul> SKILLS Required<ul><li>Proficient communication skills. </li><li>Maintains a high degree of professionalism. </li><li>Demonstrates time management and priority setting skills. </li><li>Demonstrates a high commitment to quality. </li><li>Excellent organizational skills. </li><li>Excellent collaboration and team building skills. </li><li>Effectively coaches and delivers constructive feedback. </li><li>Instills commitment to organizational goals. </li><li>Demonstrates excellent judgment and decision making skills. </li><li>Effective conflict management skills. </li><li>Builds and manages effective teams. </li></ul>Preferred<ul><li>Advanced quantitative and analytical skills, with demonstrated experience performing regression analysis, forecasting, statistical modeling, and multivariate analysis. </li><li>Strong understanding of analytics maturity models and the ability to guide organizations from reporting-focused analytics toward insight-, foresight-, and outcome-driven decision-making. </li><li>Ability to connect analytical work to concrete business or institutional outcomes, including revenue generation, enrollment, retention, and engagement. </li><li>Strong systems-thinking mindset, with the ability to integrate data across marketing channels, Customer Relationship Management (CRM) platforms, and institutional systems. </li><li>Familiarity with digital marketing and audience data ecosystems (e.g., GA4, CRM/CDP platforms, marketing automation, data visualization tools). </li><li>Data storytelling the ability to translate complex analytical findings into clear, compelling narratives and recommendations for senior leaders and non-technical stakeholders . </li><li>Demonstrated success leading through influence and partnership in decentralized or matrixed environments. </li><li>Experience leading or mentoring multidisciplinary teams that include analytics, data engineering, and data visualization roles. </li><li>Familiarity with higher education context. </li></ul> Working Conditions / Demands This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation. Work Location Bloomington, Indiana or Indianapolis, Indiana. Benefits Overview For full-time staff employees, Indiana University offers a wide array of benefits including: <ul><li> Comprehensive medical and dental insurance </li><li> Health savings account with generous IU contributions </li><li> Healthcare and dependent care flexible spending accounts </li><li> Basic group life insurance paid by IU </li><li> Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance </li><li> Base retirement plan with generous IU contributions, subject to vesting </li><li> Voluntary supplemental retirement plan options </li><li> Tuition subsidy for employees and family members taking IU courses </li><li> 10 paid holidays plus a paid winter break each year </li><li> Generous paid time off plans </li><li> Paid leave for new parents and IU-sponsored volunteer events </li><li>Employee assistance program (EAP) </li></ul> Learn more about our benefits by reviewing the IU Benefit Programs Brochure . Job Classification Career Level: Sr. Operational FLSA: Exempt Job Function: Marketing & Communications Job Family: Digital Marketing Click here to learn more about Indiana University's Job Framework. Posting Disclaimer This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date. If you wish to include a cover letter, you may include it with your resume when uploading attachments. Equal Employment Opportunity Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information . Campus Safety and Security The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD. Contact Us Request Support Telephone: 812-856-1234 Apply for Job <ul><li> Staff Positions </li><li> Sign In </li><li> New User </li><li> Enable Screen Reader Mode </li></ul>

Indiana University

Director of Marketing Analytics and Data Science (Digital Marketing Leader)

A/B Testing

Analysis Skills

Artificial Intelligence (AI)

Audience Development

Best Practices

Brand Marketing (Branding)

Budget Management

Channel Marketing

Coaching

Communication Skills

Computer Science

Concrete

Conflict Resolution

Continuous Improvement

Cost Estimates

Cross-Functional

Customer Relationship Management (CRM)

Data Analysis

Data Management

Data Science

Data Sets

Data Visualization

Data Visualization Tools

Database Extract Transform and Load (ETL)

Dental Insurance

Ecosystems

English Language

Establish Priorities

Flexible Spending Accounts

Forecasting

Health Insurance

Healthcare

Higher Education

Industry/Trade Analysis

Informatics

Information Technology & Information Systems

Journalism

Leadership

Marketing

Marketing Automation Software

Marketing Communications

Marketing Strategy

Mentoring

Multivariate Analysis

Needs Assessment

Office Equipment

Online Marketing

Operational Strategy

Operations Processes

Organizational Skills

People Management

Predictive Modeling

Privacy Controls

Process Improvement

Process Management

Public/Media/Press/Analyst Relations

Quality Metrics

Quantitative Analysis

Relationship Management

Retirement Plan

Revenue Forecasting

Revenue Growth

Set Goals

Staff Requirements

Statistical Modeling

Statistics

Storytelling

Team Lead/Manager

Time Management

Trend Analysis

Ubiquity

IRecruitee

You’ll connect with local business owners (real estate agents, dentists, chiropractors, roofers, med spas) and help them tell their brand story through highly visible, cost-effective advertising. If you’re a recent journalism graduate who knows how to tell a compelling story, ask smart questions, and build trust quickly, this role gives you a direct path into a fast-paced, performance-driven career.

New College Graduates: Get Paid to Communicate & Persuade (Remote) MEDIA SALES CONTRACTOR ROLE – Terraboost MediaRealistic Earnings: $4K–$8K Monthly Early On | Top Performers: $10K+ | RemoteLooking to turn your communication skills into a high-income career? If you’re a recent journalism graduate who knows how to tell a compelling story, ask smart questions, and build trust quickly, this role gives you a direct path into a fast-paced, performance-driven career.Terraboost Media has been in business for 20+ years, with 100,000+ retail kiosk locations nationwide. We partner with local businesses to help them reach customers where they already shop—through advertising on hand sanitizer kiosks in grocery stores.WHAT YOU’LL DOYou’ll connect with local business owners (real estate agents, dentists, chiropractors, roofers, med spas) and help them tell their brand story through highly visible, cost-effective advertising.<ul><li>Conduct outreach via phone and email </li><li>Ask thoughtful questions to understand client needs </li><li>Present simple, compelling advertising solutions </li><li>Manage conversations from first contact to close </li><li>Build and manage your pipeline using HubSpot CRM </li></ul>WHY THIS ROLE WORKS FOR JOURNALISM GRADS<ul><li>Your interviewing skills help uncover real client needs </li><li>Your storytelling ability makes presentations more persuasive </li><li>Your research skills give you an edge in understanding industries </li><li>Your communication training builds instant credibility with clients </li></ul>You already know how to engage an audience—this role teaches you how to monetize that skill.WHY THIS IS EASIER THAN MOST ENTRY-LEVEL SALES ROLES<ul><li>Prospects already recognize the product (kiosks in grocery stores) </li><li>Clear, simple value: reach customers locally at lower cost than social media ads </li><li>Short 3–7 day sales cycles mean faster feedback and faster earnings </li><li>Proven scripts and training to guide you step-by-step </li></ul>TRAINING & RAMP-UPDay 1: Learn product, messaging, and tools Day 2: Practice conversations, begin outreach Day 3: Start booking meetings and speaking with prospects<ul><li>First deal typically within 2–4 weeks </li><li>Month 2–3: $4K–$6K as you build confidence </li><li>Month 4+: $6K–$10K+ with consistency </li></ul>THE NUMBERS<ul><li>Average commission: $800–$1,500 per sale </li><li>Typical early performance: 2–4 deals/month </li><li>Top performers: 6+ deals/month </li></ul>WHO THIS IS FOR<ul><li>Recent graduates in journalism, communications, public relations or related fields with critical thinking skills</li><li>Strong writers and communicators who enjoy talking to people </li><li>Self-motivated individuals comfortable working remotely </li><li>Curious, coachable, and willing to follow a proven process </li></ul>THIS ROLE MAY NOT BE A FIT IF YOU:<ul><li>Prefer a fixed salary over performance-based earnings </li><li>Dislike phone-based communication or outreach </li><li>Want a slow-paced environment </li></ul>WHAT YOU GET<ul><li>Structured training and ongoing coaching </li><li>Proven scripts and messaging frameworks </li><li>HubSpot CRM and sales tools </li><li>Clear path to high earnings based on performance </li><li>100% remote flexibility </li></ul>ROLE DETAILS<ul><li>Independent Contractor (1099) </li><li>Commission-only with uncapped earning potential </li><li>Fully remote </li></ul>NEXT STEP<ol><li>Apply if you’re ready to build a career using your communication skills </li><li>Be prepared to discuss your experience, projects, or internships</li></ol>

Terraboost Media

Media Sales Contractor Role (Remote) - New College Grads Only

Advertising

Chiropractic

Cost Control

Customer Relationship Management (CRM) Systems

Dentistry

Grocery Stores

Interviewing Skills

Kiosks

Marketing/Promotional Messaging

Media Sales

Persuasion Skills

Real Estate Sales

Research Skills

Retail

Roofing

Sales

Sales Cycle

Sales Pipeline

Sales Tools

Scripting (Scripting Languages)

Social Media

Work From Home

Writing Skills

clearcompany

Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, and sales management in order to expedite client needs. If you are a competitor, self-starter, team player, and want to work for a company that truly cares for its employees and the community, submit your resume and/or application to ecollins@sarkestarzian.com.

MARKETING SPECIALISTSarkes Tarzian is seeking an entry-level digital and broadcast Marketing Specialist. If you are a competitor, self-starter, team player, and want to work for a company that truly cares for its employees and the community, submit your resume and/or application to ecollins@sarkestarzian.com. Sarkes Tarzian is an equal-opportunity employer.The staff at Sarkes Tarzian takes a collaborative approach to teaching marketing and sales in the media and entertainment industry. We make sure our Marketing Specialists are equipped with what they need to obtain the proper accounts that will make them successful in this role with commissions earned.Duties and Responsibilities<ul style="list-style-type:square"><li>Sales and service to new local business accounts.</li><li>Responsible for the orderly flow of information from and to advertisers, agencies, and stations.</li><li>Responsible for obtaining the largest percentage of buys possible.</li><li>Responsible for making presentations to advertisers and agencies including preparation of station and market research</li><li>This position has the requirement of bringing in new local direct (which means no advertising agency is involved) as well as agency accounts to the station.</li><li>Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, and sales management in order to expedite client needs.</li><li>Participate in station training and follow through with research and independent studies in order to integrate the information.</li><li>Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.</li><li>Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.</li><li>Build a book of business that will results in your personal commissions; with the goal of transitioning to a 100% commission-based model after one year, allowing staff to maximize earning potential.</li></ul>Requirements and Qualifications<ul style="list-style-type:square"><li>Bachelor’s degree in marketing, advertising or related field preferred, but not required.</li><li>Must maintain a professional appearance and manner.</li><li>Must be able to market and sell digital and broadcast marketing solutions to businesses.</li><li>Excellent oral and written communication; strong public speaking skills.</li><li>Able to direct/contain all elements of negotiation.</li><li>Must have a valid driver’s license and reliable transportation.</li><li>Be willing to learn the art of digital advertising, marketing and sales.</li><li>College graduates who majored in Communications or Business are encouraged to apply.</li></ul>Benefits <ul><li>Health, Life, and Vision Insurance</li><li>401K Contribution</li><li>Holiday Pay</li><li>…and more!</li></ul>If interested, please email your resume to ECollins@sarkestarzian.com.Sarkes Tarzian, Inc. is an equal opportunity employer.

Communications Jobs in Bloomington, IN

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Communications Jobs in Bloomington, IN

Director of Marketing Analytics and Data Science (Digital Marketing Leader) Indiana University

Media Sales Contractor Role (Remote) - New College Grads Only Terraboost Media

Marketing Specialist - Bloomington ST Radio, Bloomington

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