Reporting directly to the Chief Brand Officer and working closely with the executive team, this individual will set brand and communications strategy from the ground up — determining not just how Orchestra executes but what it prioritizes, invests in, and builds toward across PR, partnerships, events, awards, thought leadership, and activations. This individual will collaborate cross-functionally across Orchestra's agencies and leadership to ensure consistency in messaging across all channels, including earned media, and will oversee brand management, product marketing, content development, and cross-channel campaigns.