UNKNOWN

ADAPTED_NOW

The Marketing Account Manager is a key contributor in defining and executing marketing strategies and tactics for assigned service lines across a range of media channels. 3 or more years progressive work experience in marketing and public relations, preferably in a healthcare system, physician marketing, or closely related field Required.

Job Summary The Marketing Account Manager is a key contributor in defining and executing marketing strategies and tactics for assigned service lines across a range of media channels. Candidates must have a passion for powerful storytelling and a willingness to explore, learn, and grow as a part of a tight-knit collaborative team. Must have the ability to manage and prioritize multiple projects at the same time. Experience in healthcare is a plus, but not required. Qualifications Bachelor's Degree in Marketing, Public Relations, Communications, or a closely related field from a recognized college or university Required Work Experience 3 or more years progressive work experience in marketing and public relations, preferably in a healthcare system, physician marketing, or closely related field Required Essential Functions<ul><li>Develop strategic marketing and communication plans to support specific service lines</li><li>Execute tactical programs across multiple media channels to build service line awareness and drive specific patient actions.</li><li>Collaborate with cross-functional teams including service line leaders and physicians to understand and align marketing efforts to business objectives. </li><li>Plan, develop, and supervise the development and delivery of marketing and PR campaigns, from creation to completion. This will involve managing relationships with clients and internal “agency” team – writers, graphic designers, PR, training and internal communications, etc.</li><li>Establish campaign metrics and provide analysis of performance to steer optimizations.</li><li>Help with development of budgets, determine resource allocation, and assign metrics to ensure smooth, on-time and on-budget operation of campaigns.</li><li>Use research tools to assess current market and future marketing trends.</li><li>Monitor and evaluate competitive messaging and offerings to identify threats and trends.</li><li>Work hand-in-hand with other marketing team members to grow collective knowledge and expertise and to identify resource needs to ensure team success.</li></ul> Additional Duties<ul><li>Adheres to the hospital and departmental attendance and punctuality guidelines.</li><li>Performs all job responsibilities in alignment with the core values, mission and vision of the organization.</li><li>Performs other duties as required and completes all job functions as per departmental policies and procedures.</li><li>Maintains current Knowledge in present areas of responsibility to include any specialty certification requirements (i.e., self-education, attends ongoing educational programs).</li><li>Attends staff meetings and completes mandatory in-services and requirements and competency evaluations on time.</li><li>Demonstrates competency at all levels in providing care to all patients based on age, sex, weight, and demonstrated needs. For non-clinical areas, has attended training and demonstrates usage of age- specific customer service skills.</li><li>Wears protective clothing and equipment as appropriate.</li></ul>

Phoebe Putney Health System

Marketing Account Manager

Budget Management

Campaigns

Competitive Analysis/Strategy

Competitive Research

Cross-Functional

Customer Relations

Customer Relationship Management (CRM)

Customer Support/Service

Establish Priorities

Graphic Design

Healthcare

Hospital

Market Analysis

Market Trend Analysis

Marketing

Marketing Campaign

Marketing Communications Plan

Marketing Communications Strategy

Marketing Strategy

Metrics

Multitasking

Needs Assessment

Patient Care

Performance Analysis

Performance Tuning/Optimization

Public/Media/Press/Analyst Relations

Requirements Management

Resource Management

Sales Management

Storytelling

Strategic Planning

Team Player

Time Management

Trend Analysis

Writing Skills

nas_phoebehealthorganic

Communications jobs in Cordele, GA need you! Apply today and take the next step in your career.

Communications Jobs in Cordele, GA Hiring Now | Monster

Communications Jobs in Cordele, GA

Resume Resources

Get noticed by top employers!

Communications Jobs in Cordele, GA

Marketing Account Manager Phoebe Putney Health System

Resume Resources