Work with TPA, Trust, and AVMA staff to identify marketing goals; develop and manage marketing plans to achieve those goals; recommend tactics and audiences for each; collaborates with internal and external partners to ensure LLC’s objectives/ goals and related deliverables are on target, message, and budget; Manage all facets of marketing campaigns, including direct mail, email, advertising, and other promotional materials/vehicles targeted to AVMA members and the profession, including copy writing, proofreading, vendor management (printer / mail services), and overall project management; Monitors effectiveness of marketing initiatives, and provides reports to CEO and team, Marketing and relevant program partners detailed analytics and response rates; Oversee all aspects of the Trust activities related to convention, tradeshows and state and local VMA engagement activities. Partnering with the CEO, the AVMA Marketing team and the Third Party Administrator TPA partner, the Director of Marketing and Communications is responsible for developing and executing the marketing strategy, a results-based marketing plan in support of key Trust Association marketing and communication initiatives focused on promoting offerings available through the AVMA Administrative Services to AVMA members, their employees and family members.