6+ years experience in GTM (go to market) execution, channel strategy, category management, or sales/marketing leadership in global consumer technology with exposure across OEM, Silicon, and Retail ecosystems, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field OR equivalent experience. As a strategic individual contributor, this role operates at the intersection of strategy, portfolio, category management, and channel marketing-orchestrating OEMs, silicon partners, retailers, and the WW (worldwide) field into a single, coherent motion that wins consumers on price, choice, and experience.