Serve as the cross-functional quarterback and dot connector for assigned brands, identifying and including relevant partners across the Engagement Studio, Media, eComm, Shopper, Consumer Insights, Procurement, and agency teams for expertise, visibility, and timely decision-making. Craft creative briefs for agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy, and audience.