Charlotte, North Carolina27 days ago
The Marketing Specialist works closely with Market Segment Managers, global marketing and sales team to plan, execute, and optimize digital initiatives that generate leads, enhance brand visibility, and support revenue growth, while ensuring all activities align with the North America marketing budget and demand generation goals. Core responsibilities include: • Cross Functional Collaboration: Partnering with Market Segment Managers, global marketing teams and sales to align lead generation efforts and strengthen conversion strategies.