Inbound Marketing: Strategic conceptual direction, user journey design and automations, optimization, and project management for any general campaign from lead generation through key strategic outcomes for audience; including mobilizing staff and contractors for pertinent deliverables (I.e., web content strategy, landing pages, copy, creative assets including video and graphics, live and digital event applications, and inbound CRM setup), in collaboration with content team and internal program leaders. Working collaboratively across departments and with external contractors, this role helps guide strategic communications across web, email, video, print, live and digital events, and other channels, while ensuring campaigns align with organizational goals and audience needs.