Within a business, and under the direction of the Business Marketing Manager, maximize product lineprofit contribution, market share and revenue to include strategy creation and execution, pricing management, financial analysis, market segmentation, market research, competitive intelligence, new product development and effective marketing plan execution for an assigned segment of the business (product line, customer segment, etc.).May lead efforts to identify, develop and commercialize new products and/or software. May provide direction and lead execution for new product development and/or software development, services and solutions from ideation up to launch, following the LP new product development process, including developing and testing concepts, ensuring product development delivers on the concept, and ensuring an appropriate testing plan is implemented.