The role will enable the field organization to effectively engage clinical, financial, and executive decision-makers by demonstrating how Haemonetics solutions contribute to high-quality, cost-effective care-improving patient outcomes, reducing complications, shortening length of stay, and lowering total cost of care. Cross-Functional Partnership: Partner with Marketing to: Shape product positioning grounded in economic value; Develop targeted campaigns and customer-facing materials (e.g., value dossiers, economic calculators, case studies); Inform go-to-market strategies aligned to customer buying behaviors.