Oversee TTI's portfolio of quantitative and qualitative research, including brand tracking, consumer segmentation, usage and attitude studies, concept and product testing, pricing research, creative testing, customer satisfaction/NPS, social listening, digital behavioral analysis, retail/shopper research, competitive intelligence, market sizing, and category forecasting. This executive will be responsible for developing a comprehensive understanding of consumers, category dynamics, competitive landscape, cultural trends, retail environment, and evolving purchase behaviors-and translating those insights into actionable strategies that drive brand growth, product innovation, consumer acquisition, engagement, loyalty, and revenue.