Build and continuously strengthen understanding of: Consumer needs, attitudes, motivations, and behaviorsConsumer segmentation and targetingUsage occasions and need statesBrand positioning and differentiationBrand health and equityConsumer decision journeysCategory and cultural trendsEmerging consumer behaviorsProduct and benefit preferencesClaims and messagingPackaging and communicationValue and price perceptions Synthesize research, existing data, marketplace information, and other relevant sources into a holistic perspective on the consumer and implications for the business. Our Core Values: Position Overview: The Senior Manager, Consumer Insights & Strategy will lead the development of an enterprise consumer insights capability designed to improve decisions across brand strategy, innovation, portfolio development, activation, and long-term growth.