Works with Amcor leadership team on go-to-market strategies in chosen market segments to deliver compelling value propositions to the marketplace and secure new volumes within vertical market segments • Builds relationships with key customers to make Amcor's engagement wider and deeper • Collaborative ownership with R&D of new product platform pipeline and roadmap • Cross BU and Inter-continental collaboration with Amcor marketing and R&D communities to identify pockets of growth led by market or product innovation • Collaboration with R&D in selection of IP transfers globally in support of existing and new target segment growth / entry • Strategy Plans - leads cross-functional development Strategy plans associated with targeted market segment entry including • Lead annual Strategic Plan development • Market segment research, validation, and associated customer pilots • Leading collaborative stage gate process for market entry and platform launch • Product launch road-map • Works with select customers to create unique value-propositions specific to Amcor's product offering and segment growth plans • Creates templates to effectively expand Amcor's participation in chosen markets • Works closely with sales, R&D, and operations to help customers launch new packaging technologies • Supports customers with new product launch process and helps guide their journey toward new packaging formats working collaboratively with machinery vendors, allied packaging material vendors, sales, R&D, and operations both within customer businesses and within Amcor. • Market segmentation, sizing, and analysis of areas of responsibility • Market segment trends, data analysis • Identification of Segment and Customer white spaces • Collaborates with product management, commercial pricing, and commercial excellence teams to effectively execute value+ and MTD actions that drive out cost and increase profitability • Coordinates and facilitates commercial efforts on Plant Profit teams • Leads B2B and B2C Consumer Insight Programs • Leads initiatives to gain both B2C and B2B customer insights to help select and position new market segment entry marketing efforts including • Focus group activities • Ethnographic and Demographic studies • Voice of Customer and Voice of Segment engagement studies for new targeted markets • Association of consumer trends with packaging outcomes • Collaboration with other Amcor business units to create unique value propositions as ONE Amcor.