Waukesha, Wisconsin30+ days ago
Independently and autonomously manage all aspects of the market research process based on project objectives, including study design and refinement, questionnaire design/discussion guide development, questionnaire programming and recruitment, data collection, statistical analysis, reporting and presentation of results. Expertise in both qualitative and quantitative research methodologies, including concept testing, positioning testing, consumer segmentations, customer behavior tracker, satisfaction surveys, price elasticity, brand health, optimization, product research, user research, etc.