Content Strategist (2-Month Contract and Fulltime) ComriseContent Strategist (2-Month Contract and Fulltime)New York, NY$45–$48 / hourFull timeA demonstrated ability to work independently, manage complex projects with minimal oversight, and seamlessly shift between big-picture strategic planning and detail-oriented content development. Craft high-impact content, including messaging frameworks, headlines, body copy, microcopy, and calls to action that drives engagement and supports user needs.
Marketing Manager (Bilingual Mandarin) ComriseMarketing Manager (Bilingual Mandarin)South Plainfield, NJ$85,000–$100,000 / yearFull timeThis role is perfect for a strategic "doer" who can pivot seamlessly from high-level campaign planning to the tactical execution of trade shows, digital content, and sales enablement. The ideal candidate will bridge the gap between our products and our customers, ensuring our brand voice is consistent across physical events, digital platforms, and educational resources.
NewIntranet Content Specialist - Contract TalentBurst, Inc.Intranet Content Specialist - ContractNew York, NYRemote$45 / hourAssist leadership with organizational, creative, and/or managerial support necessary for long-term and ad-hoc projects, campaigns, and initiatives; communicate effectively and work directly with the key stakeholders across MSK. They will work on campaigns and initiatives hosted on OneMSK and Yammer, where they may be responsible for coordinating assets, developing content, implementing timelines, tracking key metrics, and reporting on progress, problems, and solutions.
NewContent Creator/Consultant ECLAROContent Creator/ConsultantNew York, NY$39.99 / hourWorking within established content frameworks, the consultant will manage high-volume social content production, contribute to Canva template ecosystems, develop content documentation, and oversee content workflows from creation through compliance approval and publishing. Position Overview: The Content Creator/Consultant is responsible for producing high-quality, field-facing content using tools like Canva with a primary focus on Instagram, field web, Facebook and LinkedIn.
Sr. Project Manager Applications Dexter Technologies Inc.Sr. Project Manager ApplicationsHanover, NJ$75–$90 / hourContractorUsing hands-on and a proactive approach to ensure that value is delivered - with full responsibility for all aspects of a project including managing milestones, identifying and tracking issues and risks, and driving the team to meet project goals. We are proud of the fact that many of them have been promoted to more senior roles: management, senior management, and senior executive leadership positions.
NewAssociate Manager, Institutional & Government Grant Writer Uncommon SchoolsAssociate Manager, Institutional & Government Grant WriterNew York, NY$82,500–$97,000 / yearAs Associate Manager, Institutional & Government Grant Writer, you will translate Uncommon Schools’ work into clear, compelling proposals that secure critical funding for our mission. Uncommon Schools is a nonprofit network of high-performing public charter schools dedicated to providing an exceptional K-12 education in economically disadvantaged communities.
NewContent Strategist III - Ad Sales Marketer - Contract TalentBurst, Inc.Content Strategist III - Ad Sales Marketer - ContractNew York, NY$67–$67.16 / hourReporting to the Worldwide Commercial Marketing Manager, Video & News, the Ad Sales Marketer will play a hands-on role in supporting our News and Video Sales teams, with a primary focus on managing, writing, and executing high-volume RFP (Request for Proposal) responses. Preferred Qualifications: Functional design skills (e.g., creating visual mock-ups or polishing pitch decks in Keynote or basic design software) to elevate RFP proposal visuals and make concepts tangible for clients.
NewTax Manager JobotTax ManagerParamus, NJ$130,000–$155,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. A well-established and growing public accounting firm is seeking an experienced Tax Manager to support the leadership and continued expansion of its tax practice.
NewMechanical Engineer/Project Manager (HVAC) JobotMechanical Engineer/Project Manager (HVAC)New York, NY$95,000–$135,000 / yearSeeking a Mechanical Design Engineer with experience working with Engineering Consulting Firms performing Conceptual Design of Mechanical Buildings Systems (HVAC, Boilers, Chillers, etc.) Projects Include: Data Centers, Commercial, Healthcare, Municipal & Federal, Transportation/Infrastructure, Education, Hospitality, etc. Leads the design on Tenant fit-out projects and is a key designer on base building/infrastructure upgrades; assembles riser diagrams, schedules, and floor plans; participates in specification writing.
NewContent Creator/Consultant AxelonContent Creator/ConsultantNew York, NY$35–$40 / hourManage high-volume social content production, contribute to Canva template ecosystems, develop content documentation, and oversee content workflows from creation through compliance approval and publishing. Experience using AI tools including ChatGPT, Microsoft Copilot, Claude, Canva AI, or similar technologies, with the ability to apply human judgment and fact-check AI-generated content.
NewManager, SAP S4 Public Cloud Professional Services Automation (PSA) KPMGManager, SAP S4 Public Cloud Professional Services Automation (PSA)New York, NY$145,350–$253,230 / yearExperience supporting at least two full lifecycle SAP implementation focused on Solution Order Management, Subscription Billing, Service Contracts, Enterprise Portfolio and Project Management (EPPM), and Professional Services Automation, with ability to contribute to workshops, assist in defining business-centric solutions, and support integration with related modules such as Sales, Finance, and Service Delivery. Qualifications: Minimum six years of recent external management consulting experience with a focus on hybrid business model transformation, including at least two full lifecycles SAP S/4HANA Public Cloud implementation in Enterprise Portfolio and Project Management (EPPM), Solution Order Management and/or Professional Services Automation, with demonstrated ability to support stakeholder engagement and contribute to business strategy and outcomes.
NewManager, SAP S4 Public Cloud P2R/EPPM Lead KPMGManager, SAP S4 Public Cloud P2R/EPPM LeadNew York, NY$145,350–$253,230 / yearQualifications: Minimum of six years of recent external management consulting experience, including at least Two full lifecycle SAP S/4HANA Public Cloud implementation with core responsibility for Enterprise Portfolio and Project Management (EPPM), demonstrating the ability to support stakeholder engagement and contribute to business and delivery outcomes. Responsibilities: Lead Enterprise Portfolio and Project Management (EPPM) workstreams within SAP S/4HANA Public Cloud transformation programs, supporting customer, internal, and investment project scenarios across Project to Result (P2R) and Professional Services environments, and participating in implementation lifecycle activities and solution reviews.
Event Manager Page GroupEvent ManagerNew York, NY$40–$50 / hourFull timeThe ideal candidate has 3+ years of event marketing experience, strong project management and stakeholder engagement skills, proficiency with event technology platforms such as Cvent, and is comfortable traveling up to 50% for event delivery. Coordinate all event workstreams, including content development, creative activations, registration, communications, venue logistics, and budget management.
NewManager, External Affairs - Governance & Communications Uncommon SchoolsManager, External Affairs - Governance & CommunicationsNew York, NY$91,300–$107,400 / yearThe Manager, External Affairs - Governance & Communications supports the work of Uncommon Schools’ NYC External Affairs team by helping strengthen governance and compliance, communications, and both external and internal partnerships across the region. The Manager works closely with school leaders, external partners, Trustees, and colleagues across Uncommon to develop clear, audience-centered communications and maintain the strong relationships necessary to move this critical work forward.
NewPractice Group Marketing Manager Gables Search GroupPractice Group Marketing ManagerNew York, NY$85,000–$100,000 / yearThis individual will play a key role in enhancing the firm’s brand presence, supporting attorney visibility, and driving client engagement across multiple practice areas. They are seeking a Practice Group Marketing Manager to support the execution of strategic marketing and business development initiatives.
NewRegistered Nurse - RN Unit Manager Ozanam HallRegistered Nurse - RN Unit ManagerQueens, NY$122,000A Faith-Based, Nonprofit, Short-Term Rehabilitation and Skilled Geriatric Care facility sponsored by the Carmelite Sisters for the Aged and Infirm, we've served the community since 1971. We aim to create a supportive workplace where you are valued, compensated fairly and provided the tools to thrive!
Brand Manager Yantran LLCBrand ManagerSummit, NJ$40–$46 / hourContractorThe Associate Brand Manager, Neutrogena Global Body Innovation & Communications, will be responsible for helping shape and execute strong, purpose-led innovation pipeline & communication, anticipating trends and delivering 360 content toolkits to drive consistent brand & portfolio execution globally. The ABM will be instrumental in helping the team identify opportunities to leapfrog competition with disruptive new products claims, communication assets & product innovations, bringing them to life through close partnerships with key cross-functional & commercial teams.
Sr. Associate, Web Content Manager New York Life Insurance CoSr. Associate, Web Content ManagerJersey City, NJ$93,000–$133,000 / yearThe ideal candidate brings sound editorial judgment, strong web writing and content design skills, project management skills, working knowledge of SEO and emerging search behaviors, and the ability to coordinate content through cross-functional review and approval processes. Stay informed on emerging search trends, including AI-powered search experiences, Generative Engine Optimization (GEO), and content visibility within Large Language Models (LLMs), translating relevant best practices into practical content improvements.
Growth Content Manager Cresta Intelligence, IncGrowth Content ManagerNew York, NY$140,000–$170,000 / yearIn this highly visible role, you will own the strategy and execution of scalable content programs that drive organic discovery, engagement, and pipeline across both traditional search engines and emerging AI-driven search experiences. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster.
Digital Content Manager Local.House International, Inc.Digital Content ManagerNYRemote$75,000–$85,000 / yearContent Strategy & Copywriting: Write compelling, on-brand copy for websites, landing pages, paid ads, email campaigns, and seasonal promotions in collaboration with our Creative team. Stakeholder Collaboration: Act as the vital digital link between corporate marketing, our web agency, and on-property General Managers/Owners to ensure content accuracy and compliance.
Content Manager StoryfulContent ManagerNew York City, New YorkThe Senior Multimedia Editor / Content Manager is an editorially-led role responsible for shaping and producing high-quality thought leadership and commercial content across text, video, and visual formats for both Storyful's Intelligence and News audiences. The ideal candidate brings a rigorous editorial sensibility, experience translating complex intelligence and product narratives into compelling content, hands-on multimedia production skills, and the ability to work across formats and business lines in a fast-moving environment.
Content Manager Storyful LtdContent ManagerNew York, NY$70,000–$150,000 / yearThe Senior Multimedia Editor / Content Manager is an editorially-led role responsible for shaping and producing high-quality thought leadership and commercial content across text, video, and visual formats for both Storyful's Intelligence and News audiences. The ideal candidate brings a rigorous editorial sensibility, experience translating complex intelligence and product narratives into compelling content, hands-on multimedia production skills, and the ability to work across formats and business lines in a fast-moving environment.
Manager, Digital Project Management - Content, Testing, & Personalization - PVH Corp. PVH CorpManager, Digital Project Management - Content, Testing, & Personalization - PVH Corp.New York, NYActing as the central point of coordination between business stakeholders, creative, merchandising, technology, analytics, and agency partners, this role drives the delivery of high-impact digital content, experimentation initiatives, and personalization strategies that enhance customer engagement and business performance. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
Social Media & Content Manager - Printique AdoramaSocial Media & Content Manager - PrintiqueBrooklyn, New YorkThis role requires three on-site days weekly (Tuesday, Wednesday, Thursday - can change based off business needs ) to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. Scouting content and potential brand collaborations at Photo and Art Events and Fairs (Photofairs, Art Openings, Future Fairs, The Armory Show, Superfine Art Fair, Arts Gowanus, etc.).
Associate Content Manager, Humanities & Social Sciences (HSS) Verlagsgruppe Georg von Holtzbrinck GmbHAssociate Content Manager, Humanities & Social Sciences (HSS)New York, NYDuring development, the Associate Content Manager works in close partnership with Content Developers, Course Product Managers, Content Project Managers, Media Project Managers, and Editorial Assistants to ensure that every component of a project comes together on time, within budget, and aligned with customer and learner needs. Define milestones, dependencies, and critical paths in partnership with Content Developers, production's Content Project Managers, Course Product Managers, and Media Project Managers.
Manager, Digital Content & Social Media Hearst Communications IncManager, Digital Content & Social MediaNew York, NY$60,000–$65,000 / yearIn addition to the above, the Manager will be responsible for: FCW1.com: Maintain FCW's website including but not limited to posting all features and news stories (as well as other departments); building, monitoring, and updating pages as needed; managing homepage, menus, ad displays; and, troubleshooting with proactive attention to website experience. About Floor Covering Weekly (FCW): Established in 1952 and acquired by Hearst Corporation in 1980, Floor Covering Weekly has a proud history of reaching the most influential people and companies in the floor covering industry for more than 70 years.
Technical Product Manager II, Content Metadata The New York Times CoTechnical Product Manager II, Content MetadataNew York, NY$120,000–$142,000 / yearAbout the Role: The Publishing group at the New York Times is responsible for the content management system for all of the Times: one that empowers development teams to build and evolve innovative experiences with speed and agility, and one that empowers editors and creators with a unified and interconnected suite of tools they can use with confidence to make the world''s best journalism. The Content Data Products Team at the New York Times is responsible for building and governing centralized, flexible platforms that serve as the definitive, compliance-cleared source for our content data.
Engineering Manager, Content Data Products The New York Times CoEngineering Manager, Content Data ProductsNew York, NY$152,000–$190,000 / yearPreferred Qualifications: Leadership & Delegation: Experience developing new talent and delegating complex projects to empower engineers to grow into technical owners. You will report to an Engineering Director and manage a team of engineers who partner with product and project managers, data scientists, newsroom along with other partners.
Product Manager, Content Management System ProfoundProduct Manager, Content Management SystemNew York, New YorkFor this role, the expected base salary range is $200,000 to $300,000 Profound's total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. We are backed by Sequoia, Kleiner Perkins, LSVP, and Khosla Ventures — and we are moving fast enough that the people joining now are building the playbook everyone who comes after them will run.
Content Manager News CorpContent ManagerNew York, NY$70,000–$150,000 / yearThe Senior Multimedia Editor / Content Manager is an editorially-led role responsible for shaping and producing high-quality thought leadership and commercial content across text, video, and visual formats for both Storyful's Intelligence and News audiences. The ideal candidate brings a rigorous editorial sensibility, experience translating complex intelligence and product narratives into compelling content, hands-on multimedia production skills, and the ability to work across formats and business lines in a fast-moving environment.
Marketing AI - Content Manager FinoutMarketing AI - Content ManagerNew York City, New YorkOwn the content engine and pipeline : You'll be the primary writer and editor across product blogs, technical guides, comparison pages, launch content, and long-form pieces that earn attention with engineering and FinOps audiences, while using Claude, Cowork, and other AI tools to build research and production workflows that let you ship more without cutting corners on quality — turning insight into published content faster than any traditional content function could, including Finout's documentation and product newsletter. Drive Discoverability : work with our team to apply SEO and AEO best practices with a product lens, targeting the moments where buyers are actively searching, comparing, and being answered by AI, and making sure Finout shows up with the right message.
Content & Social Manager FlipContent & Social ManagerNew York, NY$95,000–$125,000 / yearYou'll create, manage and execute Flip's LinkedIn presence and paid marketing strategy, the primary ways we reach and engage our BtoB audience and attract great talent, working closely with our Communications Marketing Manager on messaging strategy. Manage paid, earned and organic reach to partner/industry publications, working closely with our PR firm as well as our Growth Marketing Manager to build awareness, increase Flip's SEO and AEO results and to generate leads.
Social Content Manager StashSocial Content ManagerNew York, NY$110,000–$164,435 / yearActual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry. Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
Social Content Manager Stash Financial IncSocial Content ManagerNew York, NY$110,000–$164,435 / yearActual salaries will vary and will be based on various factors, such as the candidate's qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry. Hybrid Work Policy - We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
Senior Manager, Content The Breast Cancer Research FoundationSenior Manager, ContentNew York City, NY$80,000–$90,000 / yearFurther, as a consummate editor and writer, the senior manager of content is BCRF's lead content operator—responsible for executing SEO and AI-informed content strategies, producing high-performing research and fundraising content, managing performance analytics and vendors, and translating audience insights into measurable growth in awareness, engagement, and fundraising outcomes. Serve as day-to-day lead for fundraising content in partnership with digital fundraising agency partners to develop, edit, optimize, and measure content that supports donor acquisition, engagement, retention, and revenue growth.
Manager, Content - MLS NEXT Pro Major League SoccerManager, Content - MLS NEXT ProStamford, Connecticut$80,000–$88,500 / yearWork closely with MLS Productions to help develop synergies and align on annual company-wide strategies and league Communications team to post and promote league news and initiatives through website and social media. The Manager will play a key role in driving and achieving departmental goals and strategies directed at the growth of MLS NEXT Pro with content creation on all media platforms, including, but not limited to, web and social media.
Manager, Content MLS NEXT Pro Major League Soccer LLCManager, Content MLS NEXT ProStamford, CT$80,000–$88,500 / yearWork closely with MLS Productions to help develop synergies and align on annual company-wide strategies and league Communications team to post and promote league news and initiatives through website and social media. The Manager will play a key role in driving and achieving departmental goals and strategies directed at the growth of MLS NEXT Pro with content creation on all media platforms, including, but not limited to, web and social media.
Manager, Digital Content and Social Strategy, Marketing, Film, & TV - Masterworks Sony Music Entertainment, Inc.Manager, Digital Content and Social Strategy, Marketing, Film, & TV - MasterworksNY$70,000–$75,000 / yearVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans. On the music side, SONY MUSIC MASTERWORKS is comprised of the label imprints Masterworks, Sony Classical, Milan Records, XXIM Records, and Masterworks Broadway which collectively, specialize in instrumental music (classical, neo-classical and classical crossover), soundtracks (film & television, video games, anime) and Broadway cast albums.
B2B Marketing Content, Manager - LA28 Olympic & Paralympic Games TKO Group Holdings, Inc.B2B Marketing Content, Manager - LA28 Olympic & Paralympic GamesNYWorking cross-functionally with the e-commerce, creative, product marketing, sales, partnerships and broader marketing team, you will create compelling storytelling and sales-driven content that resonates with corporate buyers, agency partners, and hospitality clients worldwide. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences.
Senior Manager, Digital Editorial & Web Content Whitney Museum of American ArtSenior Manager, Digital Editorial & Web ContentNew York City, NY$90,000–$100,000 / yearThis role brings a managing editor mindset to the Museums digital presence, shaping editorial vision and defining how scholarship, exhibitions, and institutional programs are translated into clear, engaging, audience-centered content. Working in close partnership with the Assistant Director, Digital Content, who leads platform strategy, audience growth, and performance, this role is the editorial counterpart accountable for the quality, consistency, and resonance of content across owned channels.
Senior Manager, Digital Editorial & Web Content The Whitney MuseumSenior Manager, Digital Editorial & Web ContentNew York City, NY$90,000–$100,000 / yearWorking in close partnership with the Assistant Director, Digital Content, who leads platform strategy, audience growth, and performance, this role is the editorial counterpart accountable for the quality, consistency, and resonance of content across owned channels. This role brings a managing editor mindset to the Museum's digital presence, shaping editorial vision and defining how scholarship, exhibitions, and institutional programs are translated into clear, engaging, audience-centered content.
Content And Brand Manager Eversheds SutherlandContent And Brand ManagerNew York, NY$100,000–$125,000 / yearThis is a role for a strategic communicator who can move between upstream brand thinking and hands-on content creation - someone who brings their own point of view, exercises strong editorial judgment, and thrives in a fast-moving, high-expectation professional services environment. The ideal candidate brings strong editorial instincts, brand strategy experience, and meaningful social media fluency - and is comfortable operating in an environment where the brand program is being actively built, not just maintained.
Social Media & Content Manager The TieSocial Media & Content ManagerNew York, NY$75,000–$120,000 / yearYou'll also be working closely with our research team, identifying compelling market insights and transforming them into content that demonstrates why The Tie is the trusted partner for institutions navigating crypto markets. You'll manage our social media and content across platforms, from market commentary and onchain insights to product announcements, showcasing The Tie's offerings to some of the biggest financial institutions and the larger crypto community.
Content Architect Manager Citizens Financial Group IncContent Architect ManagerNew York, NY$110,000–$130,000 / yearReporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products, rates, disclosures, offers, FAQs, pages, and modules are structured, related, governed, and delivered across web, mobile, authenticated, and AI-driven experiences. It sits at the intersection of content, product, and technology, translating business needs into scalable models that teams apply consistently across channels and use cases.
Website Content & Analytics Sr Manager Freeman Decorating Services, Inc.Website Content & Analytics Sr ManagerKearny, NJServe as the primary intake point for web publishing requests across all TFC brand teams, including new landing pages - managing prioritization and expectation-setting - and present performance updates, SEO roadmaps, and visibility findings to marketing leadership on a regular cadence. Lead SEO strategy across owned TFC brand properties in partnership with manager - keyword prioritization, on-page optimization, and technical SEO health - directing IT on implementation of schema markup, crawlability fixes, and Core Web Vitals improvements.
Content Marketing Manager ProfoundContent Marketing ManagerNew York, New YorkWrite and edit high-quality long-form content including e-books, benchmark reports, whitepapers, blogs, customer stories, and thought leadership pieces that establish Profound as the authority on answer engine optimization. Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content.
NewPrincipal Product Manager, Enterprise Content AdobePrincipal Product Manager, Enterprise ContentNew York, NY$175,300–$253,900 / yearAdobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Product Marketing Manager / Senior Manager - Commercial Content Veeva SystemsProduct Marketing Manager / Senior Manager - Commercial ContentNew York, NYRemote$75,000–$150,000 / yearUnlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation's conduct-including customers, employees, and the community-in addition to shareholders' interests. We're not just any public company - we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
Content Manager Venture SolarContent ManagerStamford, CTYou'll conceptualize, shoot, and do light editing (as well as manage our 3rd-party editors) to ensure a high-quality, consistent posting schedule. Drive Strategy: Post content natively, collaborate with our team, and use A/B testing to figure out exactly what resonates with our audience so we can double down on it.
Content Manager Venture HomeContent ManagerStamford, CTYou’ll conceptualize, shoot, and do light editing (as well as manage our 3rd-party editors) to ensure a high-quality, consistent posting schedule. Drive Strategy: Post content natively, collaborate with our team, and use A/B testing to figure out exactly what resonates with our audience so we can double down on it.