This role manages the day-to-day operation of key digital platforms and connected systems, including the company website (WordPress or comparable content management systems), Salesforce, Account Engagement/Pardot, analytics tools, and related marketing technologies that support campaign execution, lead capture, reporting, and sales enablement. Hands-on Salesforce and Salesforce Account Engagement/Pardot and Google Analytics experience is required, including marketing automation, email campaigns, landing pages, forms, lead scoring, campaign attribution, reporting, and lead lifecycle tracking from MQL to SQL to Closed Won.